Measurement Partner for SMB Advertising Growth

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a full-time Measurement Partner to support NA SMB Accounts, partnering with small and medium advertisers and agencies to measure ad effectiveness and demonstrate the value TikTok drives for their business.

In this role you’ll collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to deliver best-in-class measurement support, scale education, and translate insights into actionable recommendations for clients.

Qualifications

• 5+ years of experience in digital advertising and measurement.
• Inferential problem solving through experimental design and analytical methods.
• Exceptional time-management and ability to manage a high volume of advertisers and projects.
• Ability to work effectively at scale and provide clear guidance on decisions.
• Strong communication to drive client and stakeholder decisions.

Responsibilities

• Partner primarily with SMB advertisers and agencies to provide measurement solutions.
• Drive measurement adoption at scale by identifying the right approach based on objectives and data.
• Engage with revenue and product teams to drive learning agendas for clients and agencies.
• Set up, monitor, and interpret ad effectiveness studies and translate results into recommendations.
• Develop education sessions, resources, and collateral on marketing measurement for sales teams, advertisers, and agencies.
• Identify opportunities to improve measurement adoption and business impact across the SMB portfolio.
• Manage client and agency feedback to reflect needs in product and partnerships.
• Translate complex measurement concepts into clear business recommendations for advertisers and stakeholders.

Education

Bachelor's degree in a quantitative field

Graduate degree in science, mathematics, operations, business, digital marketing, research, or related field

Tools

SQL

R

Job description

TikTok is seeking a full-time Measurement Partner to support NA SMB Accounts, partnering with small and medium advertisers and agencies to measure ad effectiveness and demonstrate the value TikTok drives for their business.

In this role you’ll collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to deliver best-in-class measurement support, scale education, and translate insights into actionable recommendations for clients.