Measurement Partner, NA Accounts

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a Measurement Partner to work with NA accounts, helping clients measure and optimize advertising effectiveness. You will collaborate with sales, product marketing, and data science teams to translate business questions into rigorous measurement plans and actionable recommendations.

In a fast-growing environment, you will apply lift studies, MTA, and geo-based measurement while leveraging SQL or R for analysis and ensuring privacy-first practices.

Qualifications

• 5+ years in digital advertising or related quantitative roles.
• Experience with experimental design and inferential analysis.
• Ability to translate business questions into measurement plans and methodologies.
• Strong time-management and cross-functional collaboration skills.
• Experience with SQL and/or R for analysis and large datasets.
• Familiarity with privacy-first measurement systems.

Responsibilities

• Partner with large global advertisers and agencies to develop measurement strategies and learning agendas.
• Translate business questions into hypotheses and study designs, including populations, treatments, outcomes, and data needs.
• Apply statistical and causal measurement methods across lift studies, MTA, MMM, geo-based measurement, and related approaches.
• Interpret quantitative results, assess data quality and limitations, and provide actionable client recommendations.
• Collaborate with Sales, Product Marketing, Data Science, and cross-functional teams to improve methodologies.

Skills

Digital advertising

Marketing measurement

Marketing science

Analytical thinking

Quantitative methods

Education

Bachelor's degree in a quantitative field

Graduate degree preferred

Job description

Responsibilities

The Measurement team is responsible for interpreting the performance of Advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for full-time Measurement Partner supporting NA Accounts. This role will partner with our leading global clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.

We seek highly-driven, empathetic individuals who are looking to build our Marketing Sciences discipline, where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities

• - Partner with large global advertisers and agencies to develop measurement strategies and learning agendas that quantify advertising effectiveness and inform business and investment decisions.
• - Translate business questions into measurable hypotheses and design appropriate experimental or analytical approaches, including defining study populations, treatment and control structures, outcome metrics, measurement windows, and data requirements.
• - Apply and interpret statistical and causal measurement methods across solutions such as Brand Lift Studies, Conversion Lift Studies, incrementality experiments, geo-based measurement, attribution / MTA, Marketing Mix Modeling, Store Visit measurement, and other relevant measurement approaches.
• - Analyze and interpret quantitative results using inferential statistical methods, including lift estimation, statistical significance, confidence intervals, regression-based analysis, and other causal or observational techniques; assess data quality, assumptions, bias, and methodological limitations.
• - Use analytical tools such as SQL, R, and TikTok proprietary measurement systems, or partner with Measurement Analysts and Data Science teams on analysis, while owning the methodological interpretation and translation of findings into actionable client recommendations.
• - Partner with Sales, Product Marketing, Measurement Product, Data Science, and other cross-functional teams to improve measurement methodologies, scale best practices, and ensure client and agency feedback informs product and measurement development.

Qualifications

Minimum Qualification(s)

• - 5+ years of experience in digital advertising, marketing measurement, marketing science, analytics, measurement suppliers, or other relevant quantitative functions.
• - A track record of inferential problem solving through experimental or study design, statistical analysis, and other quantitative analytical methods.
• - Demonstrated ability to translate business questions into measurement plans, select appropriate methodologies, and interpret quantitative results, assumptions, uncertainty, and limitations.
• - Exceptional time-management and goal-oriented task management skills.
• - A track record of driving client decisions through clear communication, quantitative evidence, and cross-functional collaboration.
• - Ability to work effectively and consistently in a fast-paced environment with global stakeholders.

Preferred Qualification(s)

• - Relevant bachelor's degree in a quantitative field such as mathematics, statistics, economics, engineering, operations research, computer science, data science, or a related discipline; graduate degree in a quantitative field preferred.
• - Experience in the FinServ/Health/Auto/Telco industry or supporting FinServ/Health/Auto/Telco advertisers and agencies preferred; experience working across other industry verticals and adapting measurement approaches to different business models, customer journeys, and conversion cycles is also beneficial.
• - Experience with advertising agencies, advertising platforms, or other complex marketing data environments.
• - Experience using SQL and/or R for quantitative analysis and working with large-scale advertising or experimentation datasets.
• - Experience with advertising measurement methodologies such as lift experiments, causal inference, geo-based measurement, attribution / MTA, or Marketing Mix Modeling.
• - Familiarity with privacy-first measurement systems and methodologies.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. 3. Exercising sound judgment.