Measurement Partner, Retail

TikTok; New York (NY); On-site; USD 122,000 - 220,000; Full time

Job summary

TikTok is seeking a Marketing Science Measurement professional to partner with leading clients and agencies to measure the effectiveness of investments on our platform. You will work cross-functionally with sales, product marketing, measurement product, and business marketing to deliver best-in-class support and drive learning agendas that advance client outcomes.

The role emphasizes data-driven thinking, curiosity, and a fast-growth mindset to shape our Marketing Sciences discipline and enable

Qualifications

• 5+ years of experience with digital advertising or large marketing-related organizations in commerce related fields.
• Bachelor's degree in a quantitative field.
• A track record of inferential problem-solving through experimental design and analytical methods.
• Exceptional time-management and goal-oriented task-management skills with ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made.
• Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement.
• A track record of driving client decisions with clear communication and team collaboration.

Responsibilities

• Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform.
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients.
• Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works.
• Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams.

Skills

Strategic consulting

Data analysis

Experiment design

Client management

Cross-functional collaboration

Communication

Education

Bachelor's degree in a quantitative field

Job description

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities

• - Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
• - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
• - Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works
• - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualifications

• - 5+ years of experience with digital advertising or large marketing-related organizations in commerce related fields
• - Relevant bachelor's degree in a quantitative field
• - A track record of inferential problem-solving through experimental design and analytical methods
• - Exceptional time-management and goal-oriented task-management skills with ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
• - Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement
• - A track record of driving client decisions with clear communication and team collaboration

Preferred Qualifications

• - Experience with advertising agencies or complex marketing data-driven organizations
• - Interest in working in a fast-paced environment with global talent
• - Experience with executing custom analytical work where SQL and R are; Practical experience operating within data for an at-scale business
• - Familiarity and experience within RMN and/or privacy-first innovation for measurement systems
• - Graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred

Job Information

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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