Core Measurement Strategy and Operations Lead, North America

TikTok; New York (NY); On-site; USD 148,800 - 350,080; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

Paid holidays and personal time

Job summary

A leading social media platform in New York seeks a Core Measurement Strategy, Operations & Analytics Lead to drive measurement strategies. You will lead a talented team, shaping key initiatives, delivering impactful insights for advertisers, and ensuring alignment with business outcomes. The ideal candidate has a strong background in analytics and team management, alongside deep experience in advertising and marketing analytics. This position offers competitive salary and benefits.

Qualifications

• Proven success leading and developing high-performing teams.
• Experience delivering client-facing measurement strategies within advertising.
• Ability to partner effectively with Sales and Product teams.

Responsibilities

• Drive measurement strategies for North America.
• Lead a team of Business Analysts and Program Managers.
• Establish measurement reporting that keeps teams aligned.

Skills

Analytics

Leadership

Strategic storytelling

Operational mindset

Data interpretation

Education

Experience in analytics or related fields

Tools

Python

SQL

Job description

Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

Join TikTok's North America Measurement team as the Core Measurement Strategy, Operations & Analytics Lead, where you'll drive the vision and execution of measurement strategies that shape how we understand, communicate and scale impact across our business. Reporting directly to the North America Measurement Partner Leader, you'll lead a talented team of Business Analysts and Program Managers to transform measurement from a function into a strategic advantage. Our mission is simple but powerful: Make measurement clear. Make it scale. Make it matter.

• Synthesize and document measurement strategy for the North America region and provide input into vertical level strategy that drives adoption of measurement, produces positive business outcomes for advertisers and helps grow TikTok advertising share of wallet.
• Lead and develop a high-performing team of Business Analysts and Program Managers, setting clear priorities, operating rhythms, and growth paths.
• Partner closely with the North America Measurement Partner Leader to define, demonstrate, and communicate the impact and ROI of measurement efforts across North America.
• Establish and deliver the recurring measurement heartbeat (weekly, bi-weekly, monthly reporting) that keeps leadership and vertical teams aligned.
• Design and own scalable reporting frameworks that connect measurement outputs to business outcomes, leadership priorities and advertiser growth.
• Guide strategic program initiatives in partnership with XFN teams, exploring new hypotheses and validating measurement approaches that answer critical business questions.
• Collaborate with Sales teams to develop and deliver client measurement strategies that demonstrate TikTok's business value and drive advertiser success.
• Work with Product teams to inform roadmaps, validate feature impact, and translate product requests into actionable priorities for vertical teams.
• Act as a strategic advisor to senior stakeholders, turning complex measurement signals into clear, actionable narratives.

Minimum Qualifications

• Experience in analytics, measurement or related fields, with a strong track record of managing and scaling teams.
• Proven success leading and developing high-performing teams of analysts and program managers.
• Deep experience delivering client-facing measurement strategies, ideally within advertising, marketing analytics, or tech platforms.
• Proven ability to partner effectively with Sales and Product teams in fast paced, matrixed environments.
• Strong strategic storyteller with the ability to translate complex data and programs into clear, compelling leadership narratives.
• Highly operational mindset, with experience building repeatable frameworks, reporting systems, and scalable processes.
• Comfortable navigating ambiguity, prioritizing ruthlessly, and driving clarity across multiple workstreams.

Preferred Qualifications

• Experience working at strategy consulting firms specializing in marketing measurement practice or at peer technology advertising platforms.
• Deep understanding of 1st party measurement solutions such as brand lift, conversion lift etc as well as 3P solutions focused on attribution and marketing mix modeling. Hands on experience working with these solutions.
• Understanding of databases, programming languages such as Python and SQL. Ability to influence design of database and reporting systems.
• Background in data science methods to inform hypotheses for testing and building scalable analysis in partnership with Product and R&D teams.
• Demonstrable experience designing and executing large scale measurement programs to drive behavior change at scale. Ability to move key KPIs related to the programs.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $148800 - $350080 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.