Measurement Partner, NA SMB Accounts

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok seeks a Measurement Partner to support NA SMB accounts, partnering with advertisers and agencies to measure impact and drive value from TikTok campaigns.

The role collaborates with Sales, Product Marketing, and Measurement Product teams to scale measurement adoption, deliver education, and translate insights into practical recommendations for clients and internal stakeholders.

Qualifications

• 5+ years of experience with digital advertising or measurement suppliers
• Experience with inferential problem solving through experimental design and analytics
• Strong time-management and goal-oriented task management, able to manage many advertisers and projects
• Ability to work effectively at scale and provide clear guidance on decisions
• Experience driving client/stakeholder decisions through clear communication and collaboration
• Ability to work independently and identify opportunities to meet team goals
• Strong ability to simplify technical concepts for non-technical audiences

Responsibilities

• Partner with SMB advertisers/agencies to provide measurement solutions and show TikTok value
• Drive measurement adoption by aligning with business objectives and data
• Collaborate with Sales, Product Marketing, and other teams to advance learning agendas
• Set up and interpret ad effectiveness studies and translate results into actionable recommendations
• Develop education sessions and collateral on marketing measurement for stakeholders
• Identify opportunities to improve adoption and business impact across SMB
• Collect and reflect client feedback to inform product and partnerships
• Translate complex concepts into clear business recommendations for clients and internal teams

Skills

5+ years of experience

Experiment design

Time management

Independent work

Clear stakeholder communication

Strategic consulting

Client or stakeholder influence

Education

Bachelor's degree in a quantitative field

Graduate degree in science/math/operations/business/digital marketing/research

Tools

SQL

R

Job description

Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for a full-time Measurement Partner supporting NA SMB Accounts. This role will partner with small and medium-sized businesses and agencies to help measure the effectiveness of their investment on our platform. The Measurement Partner will help advertisers understand the value TikTok drives for their business, identify opportunities to improve campaign performance, and build measurement maturity at scale.

In addition, this role will partner with key cross-functional teams such as Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies have best-in-class measurement support.

We seek highly driven, empathetic individuals who are looking to build our Marketing Sciences discipline. The ability to execute at scale, simplify complex measurement concepts, demonstrate curiosity, and apply data-driven thinking in a fast-growth environment will be critical for success.

Responsibilities:

• Partner primarily with SMB advertisers and agencies to provide measurement solutions that lead to a better understanding of their performance and the value TikTok drives for their business.
• Drive measurement adoption at scale by helping advertisers identify the right measurement approach based on their business objectives, maturity, and available data.
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies.
• Set up, monitor, and interpret ad effectiveness studies to help advertisers quantify the impact of TikTok advertising and translate measurement results into actionable recommendations.
• Develop and deliver education sessions, resources, and collateral for internal Sales teams, advertisers, and agencies on marketing measurement and best practices.
• Identify opportunities proactively to improve measurement adoption, advertiser education, and business impact across the SMB portfolio.
• Manage client and agency feedback to ensure their voice is reflected with our product, partnerships, and measurement teams.
• Translate complex measurement concepts and results into clear, actionable business recommendations for advertisers and internal stakeholders.

Qualifications

Minimum Qualifications

• 5+ years of experience with digital advertising, marketing-related organizations, measurement suppliers.
• A track record of inferential problem solving through experimental design and analytical methods.
• Exceptional time-management and goal-oriented task management skills, with the ability to manage and prioritize a high volume of advertisers and projects.
• Ability to work effectively, deliver consistent quality at scale, and provide clear guidance on what decisions should be made.
• A track record of driving client or stakeholder decisions through clear communication and effective team collaboration.
• Demonstrated ability to operate independently and proactively identify opportunities to help meet the goals of the team and broader organization.
• Strong communication skills, with the ability to simplify technical measurement concepts for non-technical audiences.

Preferred Qualifications

• Relevant bachelor's degree in a quantitative field; graduate degree in science, mathematics, operations, business, digital marketing, research, or a related field preferred.
• Experience working with advertising agencies, SMB advertisers, or complex marketing data-driven organizations preferred.
• Experience with executing custom analytical work where SQL and R are a plus; practical experience operating within data for an at-scale business preferred.
• Experience developing measurement education, training, or enablement materials for sales teams, advertisers, or agencies.
• Experience with advertising effectiveness measurement, including lift studies, experimentation, attribution, or other measurement methodologies.
• Familiarity with privacy-first innovation for measurement systems is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.