Measurement Lead, Advertising Analytics for Global Brands

Google; San Francisco (CA); On-site; USD 108,000 - 154,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match

Paid time off

Sick time

Maternity leave

Baby bonding leave

Holidays

Job summary

Google's Data, Measurement and Analytics team partners alongside media sellers to solve problems as trusted advisors to influence business decisions and prove value through data and measurement expertise in driving customer outcomes.

As a Measurement Lead, you will lead the measurement strategy across the Consumer Goods, Government and Entertainment Large Customer Sales business within a specific domain of digital ads measurement.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media analytics, data analytics, measurement, or adtech roles.
• Experience working with measurement providers, data agencies, or advertisers.

Responsibilities

• Establish and execute sales strategies for specific clients to meet desired outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform product and go-to-market strategies.
• Identify business growth opportunities within the market and work with internal stakeholders to drive the business growth, marketing efficiency, and incremental investment recommended to achieve customer business outcomes.
• Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and provide input to help stakeholders achieve project goals.
• Share and scale best practices, learnings, and business strategies to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
• Establish and drive customer trust in proxy metrics with differentiated values to more accurately reflect the impact of their media investment with Google.

Skills

Digital media analytics

Data analytics

Adtech

Measurement

Stakeholder collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

Google Ads products

Job description

Google's Data, Measurement and Analytics team partners alongside media sellers to solve problems as trusted advisors to influence business decisions and prove value through data and measurement expertise in driving customer outcomes.

As a Measurement Lead, you will lead the measurement strategy across the Consumer Goods, Government and Entertainment Large Customer Sales business within a specific domain of digital ads measurement.