Measurement Lead — Digital Ads Strategy

Google; Irvine (CA); Hybrid; USD 108,000 - 154,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match

Paid time off

Sick time 40 hours/year

Maternity Leave 28-30 weeks

Baby Bonding Leave 18 weeks

Holidays 13 days/year

Job summary

Google’s Data, Measurement and Analytics team partners with media sellers to solve complex problems as trusted advisors through data-driven insights. As a Measurement Lead, you will own measurement strategy across the Consumer Goods, Government and Entertainment Large Customer Sales domains within digital ads measurement.

You will focus on measurement-driven sales processes and demonstrating the value of business outcomes from Google media investments.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media analytics, data analytics, measurement, or adtech roles.
• Experience working with measurement providers, data agencies, or advertisers.

Responsibilities

• Establish and execute sales strategies for specific clients to meet desired outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform product and go-to-market strategies.
• Identify business growth opportunities within the market and work with internal stakeholders to drive the business growth, marketing efficiency, and incremental investment recommended to achieve customer business outcomes.
• Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and provide input to help stakeholders achieve project goals.
• Share and scale best practices, learnings, and business strategies to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
• Establish and drive customer trust in proxy metrics with differentiated values to more accurately reflect the impact of their media investment with Google.

Skills

Digital media analytics

Data analytics

Measurement

Adtech

Experience with measurement providers

Education

Bachelor's degree

Tools

Google Ads

Analytics tools

Job description

Google’s Data, Measurement and Analytics team partners with media sellers to solve complex problems as trusted advisors through data-driven insights. As a Measurement Lead, you will own measurement strategy across the Consumer Goods, Government and Entertainment Large Customer Sales domains within digital ads measurement.

You will focus on measurement-driven sales processes and demonstrating the value of business outcomes from Google media investments.