Measurement Consultant: MMM & Incrementality Lead

Funnel; Boston (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

Funnel is seeking a Measurement Consultant for its Measurement Solutions team in Boston. You will own client engagements end-to-end, designing measurement approaches, building and defending models, and communicating results to stakeholders up to the CMO/CFO level.

In this mid-level role, you will work at the intersection of client consulting and Funnel’s product/engineering teams, bringing a point of view and influencing the roadmap.

Qualifications

• 2–4 years of experience in marketing analytics or a closely related field.
• Hands-on experience using AI tools to accelerate client deliverables or solve problems.
• Strong knowledge of MMM, attribution, and quasi-experimental designs such as geo testing.
• Proficient in SQL and Python for data analysis and validation.
• Ability to translate findings to non-technical stakeholders, including senior leaders.
• Excellent written and spoken English.

Responsibilities

• Own measurement engagements for a portfolio of clients, MMM, MTA, and incrementality testing from scoping through readout.
• Advise on measurement strategy, learning agendas, and testing priorities.
• Build, customise, and validate models in Funnel's self-service MMM system with sound judgment.
• Design and execute experiments (geo holdouts, matched-market tests, lift studies) with power analysis and validation.
• Query and manipulate data (SQL, Python) to diagnose data quality and reconcile discrepancies.
• Use AI tools to draft client materials and accelerate analyses.
• Present findings to client stakeholders and calibrate messaging for C-suite audiences.
• Collaborate with product/engineering to surface patterns for roadmaps.
• Contribute to internal playbooks and reusable analysis frameworks.

Skills

Marketing analytics

AI tools

Experimental design

SQL

Python

Executive communication

Tools

SQL

Python

Job description

Funnel is seeking a Measurement Consultant for its Measurement Solutions team in Boston. You will own client engagements end-to-end, designing measurement approaches, building and defending models, and communicating results to stakeholders up to the CMO/CFO level.

In this mid-level role, you will work at the intersection of client consulting and Funnel’s product/engineering teams, bringing a point of view and influencing the roadmap.