Measurement Consultant - Boston

Funnel; Boston (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

Funnel is seeking a Measurement Consultant for its Measurement Solutions team in Boston. You will own client engagements end-to-end, designing measurement approaches, building and defending models, and communicating results to stakeholders up to the CMO/CFO level.

In this mid-level role, you will work at the intersection of client consulting and Funnel’s product/engineering teams, bringing a point of view and influencing the roadmap.

Qualifications

• 2–4 years of experience in marketing analytics or a closely related field.
• Hands-on experience using AI tools to accelerate client deliverables or solve problems.
• Strong knowledge of MMM, attribution, and quasi-experimental designs such as geo testing.
• Proficient in SQL and Python for data analysis and validation.
• Ability to translate findings to non-technical stakeholders, including senior leaders.
• Excellent written and spoken English.

Responsibilities

• Own measurement engagements for a portfolio of clients, MMM, MTA, and incrementality testing from scoping through readout.
• Advise on measurement strategy, learning agendas, and testing priorities.
• Build, customise, and validate models in Funnel's self-service MMM system with sound judgment.
• Design and execute experiments (geo holdouts, matched-market tests, lift studies) with power analysis and validation.
• Query and manipulate data (SQL, Python) to diagnose data quality and reconcile discrepancies.
• Use AI tools to draft client materials and accelerate analyses.
• Present findings to client stakeholders and calibrate messaging for C-suite audiences.
• Collaborate with product/engineering to surface patterns for roadmaps.
• Contribute to internal playbooks and reusable analysis frameworks.

Skills

Marketing analytics

AI tools

Experimental design

SQL

Python

Executive communication

Tools

SQL

Python

Job description

About The Role

We’re looking for a Measurement Consultant to join Funnel’s Measurement Solutions team in Boston. This team owns Advanced Marketing Measurement, Attribution, Incrementality Experimentation, and Media Mix Modeling – as a core part of Funnel’s product portfolio. This is a mid‑level role for someone who can own client engagements end‑to‑end: designing the right measurement approach for a client’s situation, building and defending the models, and communicating results to stakeholders up to CMO/CFO level. You’ll work at the intersection of client consulting and Funnel’s product and engineering teams, and you’ll be expected to bring a point of view – not just execute a playbook.

What You Will Do

• Own measurement engagements for a portfolio of clients, MMM, MTA, and incrementality testing from scoping through readout.
• Advise clients on measurement strategy and operations, including how to structure learning agendas and prioritize what to test next.
• Build, customise, and validate models in Funnel’s self‑service MMM and triangulation system, exercising judgement on model selection, outlier handling, and sanity‑checking outputs against ground truth.
• Design and execute experiments (geo holdouts, matched‑market tests, lift studies) including power analysis, estimator selection, and results validation.
• Query and manipulate data directly (SQL, Python) to diagnose data quality issues, reconcile discrepancies, and validate pipeline outputs, you’re comfortable getting into the data yourself rather than relying on others.
• Use AI tools (e.g., Claude, ChatGPT, Copilot, or similar) as a core part of your workflow to write and debug code faster, synthesize client data into narratives, draft client‑ready materials, and build internal tools that make the whole team more efficient.
• Present findings and recommendations to client stakeholders, including senior leadership, translating technical results into clear business narratives and calibrating tone for sensitive or contested findings.
• Navigate multi‑stakeholder client situations (agencies, internal client teams, competing incentives) with sound judgement about what to share, when, and with whom.
• Act as a bridge between client‑facing work and Funnel’s product/engineering teams surfacing patterns across clients that should inform the roadmap, not just individual feature requests.
• Contribute to internal methodology and tooling (playbooks, reusable analysis frameworks, case studies) that raise the bar for the broader team.
• Stay current on the measurement landscape (new methods, competitor approaches, industry shifts) and use that to sharpen both client recommendations and internal product strategy.

Who You Are

You’re a technically capable marketing practitioner who can operate with real autonomy. You understand data generation processes deeply enough to spot when something’s wrong before a client does, and you can independently choose and defend a modelling approach rather than just running a standard process. You’re equally comfortable in a spreadsheet, a SQL console, and a client meeting. You’re AI‑forward by default, when you hit a new problem, experimenting with AI tools is one of the first things you try, not a last resort.

Skills And Experience

• 2–4 years of experience in marketing analytics, marketing execution, or a closely related quantitative field.
• Demonstrated, hands‑on experience using AI tools to accelerate real work e.g., using an LLM to write/debug analysis code, build a lightweight internal tool, speed up client deliverables, or explore a problem you didn’t already know how to solve. We’ll ask you to talk through a specific example.
• Strong working knowledge of modern marketing measurement methods (MMM), Attribution, and (quasi)‑experimental designs such as geo testing.
• Proficient in SQL and Python for data analysis, diagnosis, and validation, this is a hands‑on‑the‑data role, not just a strategy role.
• Experience translating ambiguous or messy data problems into clear findings and fixes.
• Track record of presenting analytical results to non‑technical stakeholders, including senior leaders, in a way that builds trust rather than confusion.
• Experience with experimental design and statistical inference (power analysis, confidence intervals, causal inference basics) strongly preferred.
• Excellent command of English (written and spoken).

Benefits And Compensation

Have a look at our Funnel benefits and perks! The estimated annual pay range for this position is $90,000-$110,000 USD.

Other Information

This role is based in our Boston office. We value in‑person collaboration, so we work from the office 4 days a week. We do not offer visa sponsorship at this time. Applicants must be authorised to work in the United States without the need for current or future sponsorship. Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically integrate, attribute, measure, and report on data from over 500 marketing platforms. Trusted by almost 3,000 businesses worldwide, including globally recognised brands such as Adidas and Sony, Funnel generated over $70M in ARR in 2025 and continues to feature in the FT 1000 list of Europe’s fastest‑growing companies. Since its founding in 2014, Funnel has grown into a global team of over 300 employees, with offices in Stockholm, Boston, Hamburg, and Sydney.