Measurement Consultant: MMM, Attribution & AI Analytics

funnel.in.th; Boston (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

Funnel in Boston is seeking a Measurement Consultant who will own client engagements end-to-end, designing measurement approaches, building and defending models, and communicating results to C-suite stakeholders. You will work at the intersection of client consulting and Funnel's product and engineering teams, bringing a strong point of view beyond a standard playbook.

You will work hands-on with SQL, Python, and AI tools to diagnose data quality, run experiments, and translate complex results

Qualifications

• 2-4 years in marketing analytics or related field.
• Hands-on experience using AI tools to accelerate work, e.g. writing/debugging analysis code or building a lightweight internal tool.
• Strong knowledge of modern marketing measurement methods (MMM), attribution, and quasi-experimental designs.

Responsibilities

• Own measurement engagements for a portfolio of clients, MMM, MTA, and incrementality testing from scoping through readout.
• Advise clients on measurement strategy and operations, including learning agendas and prioritization of tests.
• Build, customize, and validate models in Funnel's self-service MMM and triangulation system.
• Design and execute experiments including power analysis and results validation.
• Query and manipulate data directly (SQL, Python) to diagnose data quality issues and reconcile discrepancies.
• Present findings and recommendations to client stakeholders, including senior leadership.
• Bridge client-facing work and Funnel's product/engineering teams to surface patterns for the roadmap.

Skills

Marketing analytics

SQL

Python

AI tools

Stakeholder communication

Job description

Funnel in Boston is seeking a Measurement Consultant who will own client engagements end-to-end, designing measurement approaches, building and defending models, and communicating results to C-suite stakeholders. You will work at the intersection of client consulting and Funnel's product and engineering teams, bringing a strong point of view beyond a standard playbook.

You will work hands-on with SQL, Python, and AI tools to diagnose data quality, run experiments, and translate complex results