Measurement Analytics Scientist

AppLovin; Palo Alto, Northern (CA, KY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity eligible

Unlimited PTO

Paid holidays

Paid sick leave

Job summary

AppLovin, a leader in advertising technology, is seeking a Measurement Analyst to triangulate data from platform, MMM, MTA, and internal attribution systems. You’ll work with Partnerships, Marketing Science, and Business Development to refine methodologies and translate insights into actionable strategies that impact advertisers and partners.

You’ll leverage SQL and Python to uncover trends, communicate findings to both technical and non-technical audiences, and contribute to improving campaign

Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib).
• Experience in data analysis in an online environment, end-to-end projects.
• Strong communication skills and ability to translate findings into recommendations.
• Curious, detail-oriented, and able to work with messy data.
• Ability to manage competing priorities in a fast-paced environment.
• Collaborative team player who takes initiative.

Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies and insights.
• Analyze data using SQL and Python (pandas, numpy, sklearn, matplotlib) to extract trends and inform decisions.
• Synthesize complex data into clear, actionable insights and communicate them to technical and non-technical audiences.
• Develop understanding of advertising ecosystems, including attribution and incrementality.
• Partner with stakeholders to design and evaluate tests and interpret MMM, MTA, brand lift results.
• Ask critical questions, challenge assumptions, and refine metrics and frameworks used for evaluation.
• Build tracking frameworks to monitor test performance and campaign outcomes with advertisers.
• Collaborate cross-functionally to translate findings into business strategies for ROI improvements.

Skills

SQL

Python

Data analysis

Communication

Attention to detail

Stakeholder communication

Tools

Pandas

Numpy

Sklearn

Matplotlib

Job description

AppLovin, a leader in advertising technology, is seeking a Measurement Analyst to triangulate data from platform, MMM, MTA, and internal attribution systems. You’ll work with Partnerships, Marketing Science, and Business Development to refine methodologies and translate insights into actionable strategies that impact advertisers and partners.

You’ll leverage SQL and Python to uncover trends, communicate findings to both technical and non-technical audiences, and contribute to improving campaign