Measurement Analytics Scientist

Applovin Corp.; Palo Alto (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity eligible

Unlimited PTO

Paid holidays

Paid sick leave

Job summary

AppLovin, a leader in advertising technology, is seeking a Measurement Analyst to triangulate data from platform, MMM, MTA, and internal attribution systems. You’ll work with Partnerships, Marketing Science, and Business Development to refine methodologies and translate insights into actionable strategies that impact advertisers and partners.

You’ll leverage SQL and Python to uncover trends, communicate findings to both technical and non-technical audiences, and contribute to improving campaign

Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib).
• Experience in data analysis in an online environment, end-to-end projects.
• Strong communication skills and ability to translate findings into recommendations.
• Curious, detail-oriented, and able to work with messy data.
• Ability to manage competing priorities in a fast-paced environment.
• Collaborative team player who takes initiative.

Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies and insights.
• Analyze data using SQL and Python (pandas, numpy, sklearn, matplotlib) to extract trends and inform decisions.
• Synthesize complex data into clear, actionable insights and communicate them to technical and non-technical audiences.
• Develop understanding of advertising ecosystems, including attribution and incrementality.
• Partner with stakeholders to design and evaluate tests and interpret MMM, MTA, brand lift results.
• Ask critical questions, challenge assumptions, and refine metrics and frameworks used for evaluation.
• Build tracking frameworks to monitor test performance and campaign outcomes with advertisers.
• Collaborate cross-functionally to translate findings into business strategies for ROI improvements.

Skills

SQL

Python

Data analysis

Communication

Attention to detail

Stakeholder communication

Tools

Pandas

Numpy

Sklearn

Matplotlib

Job description

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com .

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

AppLovin is seeking a Measurement Data Scientistto join our Product Partnerships & Measurement team. This role is ideal for someone who is deeply curious about data and metrics—someone who doesn’t just analyze numbers, but strives to understand the nuances, assumptions, and limitations behind them. You’ll play a key role in helping us triangulate across multiple sources of truth—platform data, 3rd-party measurement (MMM, MTA, incrementality, post purchase survey, etc), and internal attribution systems—to uncover actionable insights that drive smarter business and marketing decisions.

You’ll collaborate closely with the Partnerships, Marketing Science, and Business Development teams to interpret results, refine methodologies, and translate insights into strategies that drive impact for AppLovin, our partners, and advertisers.

Key Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies, uncover insights, and drive clarity.
• Analyze data using SQL and Python (pandas, numpy, sklearn, matplotlib) to extract trends and inform business decisions.
• Synthesize complex data into clear, actionable insights and communicate them effectively across technical and non-technical audiences.
• Develop a strong understanding of advertising and commerce ecosystems, including conversion tracking, attribution, media mix modeling and incrementality.
• Partner with internal and external stakeholders to design and evaluate incrementality tests, and to interpret results and insights from MMM, MTA, brand lift, post-purchase studies, and other measurement frameworks.
• Ask critical questions, challenge assumptions, and continuously refine the metrics and frameworks used for evaluating performance and provide guidance to advertisers on their learning agendas.
• Build tracking frameworks to monitor test performance and campaign outcomes; follow up and follow through with advertisers and partners to ensure best-practice setup, proper tracking, and adoption of key learnings.
• Collaborate cross-functionally to translate analytical findings into business strategies that improve campaign effectiveness and advertiser ROI.
• Experience in advertising, digital marketing, or eCommerce analytics.

Minimum Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib)
• Significant experience in data analysis in an online environment, with direct exposure to scoping and executing analytical projects end-to-end
• Strong communication skills and ability to translate analytical findings into clear business recommendations.
• Highly curious and detail-oriented, with an investigative mindset and comfort working with messy or incomplete data.
• Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment.
• Collaborative and flexible team player who takes initiative and drives continuous improvement.

Preferred Qualifications

• Experience in advertising, digital marketing, or eCommerce analytics.
• Experience with industry-standard measurement methodologies, including CLS, RCTs, attribution modeling, incrementality testing, and GeoLift.
• Demonstrated ability to apply AI techniques to marketing measurement challenges.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to [e-mail].

CA Base Pay Range

$98,000 - $148,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here .

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [e-mail]

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here .

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Interested in building your career at AppLovin? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile *

Other website (Portfolio, GitHub, etc.)

Have you worked at AppLovin or any of its affiliates before? Select...

Are you legally authorized to work in the country in which you are applying? Select...

Do you now or will you in the future need sponsorship for employment visa status in the country in which you are applying? Select...

Please provide your annual gross salary expectation (in local currency and numerical format without special characters)

I consent to my interview being recorded via BrightHire, Inc. (United States) to assist in our recruiting efforts. * Select...

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in AppLovin’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.