Measurement & Attribution Specialist

BAD Marketing; Alpharetta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

BAD Marketing in Alpharetta, GA seeks a Tracking and Attribution Specialist to own the measurement layer across our info/coaching division and ensure every number reported to clients is accurate. You’ll support 20–30 clients, implement and verify GTM tags, Meta CAPI, GA4, and platform conversions (TikTok, YouTube), and document every change so anyone can troubleshoot from the client records.

This role is part of the martech function; you’ll monitor health checks, explain discrepancies in plain

Qualifications

• 2+ years in a marketing technology, marketing operations, or technical marketing role with tracking and attribution as core strength.
• Deep Meta tracking knowledge – Pixel vs. Conversions API, events, deduplication, Event Match Quality diagnostics.
• Google Tag Manager – build and debug containers, data layers, and triggers yourself.
• GA4 and Google Ads conversion tracking, including enhanced conversions.
• Tracking experience on at least one platform beyond Meta and Google (TikTok, YouTube, etc.).
• Working knowledge of Hyros and at least one other third‑party attribution platform.
• UTM strategy, click IDs, and cross‑domain tracking; ability to explain discrepancies clearly.
• Reporting literacy and clear written communication to non-technical stakeholders.

Responsibilities

• Implement and fix tracking – GTM tags/triggers, Meta CAPI, GA4, Google enhanced conversions, TikTok and YouTube tracking.
• Run tracking checks on new launches before they go live and on live funnels when changes occur.
• Audit client setups; identify what’s broken, what’s at risk, and what to fix first.
• Explain discrepancies to strategists and media buyers; push back when setups produce bad data.
• Update each client’s tracking record with changes for easy troubleshooting.

Skills

Marketing tech

Tracking & attribution

Agency experience

Reporting literacy

Clear written communication

Tools

Google Tag Manager

GA4

Google Ads conversion tracking

Hyros

HubSpot

GoHighLevel

SQL/BigQuery

Job description

BAD Marketing in Alpharetta, GA seeks a Tracking and Attribution Specialist to own the measurement layer across our info/coaching division and ensure every number reported to clients is accurate. You’ll support 20–30 clients, implement and verify GTM tags, Meta CAPI, GA4, and platform conversions (TikTok, YouTube), and document every change so anyone can troubleshoot from the client records.

This role is part of the martech function; you’ll monitor health checks, explain discrepancies in plain