Martech Tracking & Attribution Lead

BAD Marketing; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

BAD Marketing is seeking a Tracking and Attribution Specialist to own the measurement layer across our info/coaching division. You will ensure every number our media buyers optimize against and our strategists report to clients is accurate, across 20–30 clients using Meta, Google/YouTube, TikTok, and other platforms.

You’ll collaborate with the MarTech team and report to the Director of Operations. You will monitor events, deduplication, and platform connections; fix issues, document changes,

Qualifications

• : 2+ years in a marketing technology, marketing operations, or technical marketing role.

Responsibilities

• Review automated event health checks and triage.
• Implement and fix tracking – GTM tags and triggers, Meta CAPI, Google enhanced conversions, GA4, TikTok and YouTube conversion tracking.
• Run tracking checks on new launches before they go live, and on live funnels when something changes.
• Audit rotation – assess client setups and priorities and recommend fixes.
• Explain discrepancies to strategists and media buyers and push back when needed to ensure data integrity.
• Update each client’s tracking record as changes are made.
• Weekly cross‑client event health review and UTMs hygiene checks; monthly reconciliation of platform data.
• End of day: confirm all monitoring exceptions addressed and updates documented.

Skills

Marketing tech

Tracking & attribution

Meta tracking knowledge

GA4 & Google Ads

GTM basics

UTM tracking

Reporting literacy

Clear written communication

Tools

Google Tag Manager

GA4

Google Ads

Hyros

Triple Whale

Northbeam

BigQuery

SQL

HubSpot

GoHighLevel

ClickFunnels

Job description

BAD Marketing is seeking a Tracking and Attribution Specialist to own the measurement layer across our info/coaching division. You will ensure every number our media buyers optimize against and our strategists report to clients is accurate, across 20–30 clients using Meta, Google/YouTube, TikTok, and other platforms.

You’ll collaborate with the MarTech team and report to the Director of Operations. You will monitor events, deduplication, and platform connections; fix issues, document changes,