MarTech Tracking & Attribution Lead

BAD Marketing LLC.; Alpharetta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

BAD Marketing LLC. is seeking a Tracking and Attribution Specialist to own the measurement layer for 20–30 client accounts. You’ll work across Meta, Google/YouTube, and TikTok, diagnosing tracking issues, and ensuring dashboards reflect accurate numbers.

You’ll build monitoring, document changes, and explain discrepancies to strategists. The role requires a strong grounding in GTM/GA4 and familiarity with Hyros or similar tools.

Qualifications

• 2+ years in marketing technology, marketing operations, or technical marketing with tracking and attribution as core strength.
• Deep knowledge of Meta tracking: Pixel vs. CAPI, events, deduplication, and Events Manager diagnostics.
• Experience building/debugging GTM containers, data layers, and triggers.
• GA4 and Google Ads conversion tracking experience, incl. enhanced conversions.
• Experience with at least one platform beyond Meta/Google (TikTok, YouTube, etc.).
• Familiarity with Hyros or other third-party attribution tools and UTM strategy.
• Strong reporting literacy and ability to explain data to non-technical stakeholders.
• Excellent written communication and ability to document changes clearly.

Responsibilities

• Own tracking & attribution domain across 20-30 client accounts.
• Implement and fix tracking: GTM, Meta CAPI, enhanced conversions, GA4, platform integrations.
• Run audits before launches and when changes occur in live funnels.
• Maintain client tracking records with what changed, why, and who touched it.
• Explain discrepancies between platforms in plain language to strategists and buyers.
• Document changes and updates daily; build checklists/templates for recurring issues.

Skills

Martech & Marketing Ops

Meta tracking knowledge

Google Tag Manager

GA4 & Google Ads conversions

Hyros or similar attribution tools

UTM strategy

Reporting & data interpretation

Clear written communication

Tools

Hyros

GoHighLevel

Triple Whale

Northbeam

Job description

BAD Marketing LLC. is seeking a Tracking and Attribution Specialist to own the measurement layer for 20–30 client accounts. You’ll work across Meta, Google/YouTube, and TikTok, diagnosing tracking issues, and ensuring dashboards reflect accurate numbers.

You’ll build monitoring, document changes, and explain discrepancies to strategists. The role requires a strong grounding in GTM/GA4 and familiarity with Hyros or similar tools.