Advertising Measurement Analyst — Data-Driven Insights

AppLovin; Palo Alto (CA); On-site; USD 98,000 - 148,000; Full time

Benefits offered by this job

Health insurance: Medical, Dental, and

401(k) Retirement Plan

Unlimited discretionary time off

10 paid holidays per year

Paid sick leave: 80 hours per year

Job summary

AppLovin in California (Palo Alto) is seeking a Measurement Analyst to join the Product Partnerships & Measurement team. You will triangulate platform data, third-party measurement, and internal attribution systems to uncover insights that drive smarter business and marketing decisions.

You will analyze data with SQL and Python, translate results for both technical and non-technical audiences, and collaborate with Partnerships, Marketing Science, and Business Development to design incrementality

Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib).
• Significant experience in data analysis in an online environment, with end-to-end analytical projects.
• Strong communication skills and ability to translate findings into business recommendations.
• Highly curious and detail-oriented, able to work with messy data.
• Demonstrated ability to manage competing priorities in a fast-paced environment.
• Collaborative and proactive team player.

Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies and drive insights.
• Analyze data using SQL and Python to extract trends and inform decisions.
• Synthesize complex data into clear, actionable insights for technical and non-technical audiences.
• Develop understanding of advertising ecosystems, attribution, MMM, MTA, and incrementality.
• Partner with stakeholders to design and evaluate incrementality tests and interpret results from MMM, MTA, and other frameworks.
• Ask critical questions and refine metrics and frameworks to guide advertiser learning agendas.
• Build tracking frameworks to monitor test performance and campaign outcomes and ensure proper tracking.
• Translate analytical findings into business strategies to improve campaign effectiveness and ROI.
• Experience in advertising, digital marketing, or eCommerce analytics.

Skills

SQL

Python

Data analysis

Communication

Curiosity

Attention to detail

Prioritization

Tools

Python (pandas, numpy, sklearn, matplotlib)

Job description

AppLovin in California (Palo Alto) is seeking a Measurement Analyst to join the Product Partnerships & Measurement team. You will triangulate platform data, third-party measurement, and internal attribution systems to uncover insights that drive smarter business and marketing decisions.

You will analyze data with SQL and Python, translate results for both technical and non-technical audiences, and collaborate with Partnerships, Marketing Science, and Business Development to design incrementality