Measurement Data Scientist — Ads Measurement & Insights

AppLovin; Palo Alto (CA); On-site; USD 98,000 - 148,000; Full time

Benefits offered by this job

Equity eligible

Health insurance

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

80 hours paid sick leave

Job summary

AppLovin in Palo Alto is seeking a Measurement Data Scientist to join the Product Partnerships & Measurement team. You will triangulate data from platform, 3rd-party measurement, and internal attribution systems to derive actionable insights that inform advertising and commerce strategies.

You will collaborate with Partnerships, Marketing Science, and Business Development to interpret results, refine methodologies, and communicate findings to both technical and non-technical audiences.

Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib).
• Significant experience in data analysis in an online environment, with direct exposure to scoping and executing analytical projects end-to-end.
• Strong communication skills and ability to translate analytical findings into clear business recommendations.
• Highly curious and detail-oriented, with an investigative mindset and comfort working with messy or incomplete data.
• Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment.
• Collaborative and flexible team player who takes initiative and drives continuous improvement.

Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies, uncover insights, and drive clarity.
• Analyze data using SQL and Python (pandas, numpy, sklearn, matplotlib) to extract trends and inform business decisions.
• Synthesize complex data into clear, actionable insights and communicate them effectively across technical and non-technical audiences.
• Develop a strong understanding of advertising and commerce ecosystems, including conversion tracking, attribution, media mix modeling and incrementality.
• Partner with internal and external stakeholders to design and evaluate incrementality tests, and to interpret results and insights from MMM, MTA, brand lift, post-purchase studies, and other measurement frameworks.
• Ask critical questions, challenge assumptions, and continuously refine the metrics and frameworks used for evaluating performance and provide guidance to advertisers on their learning agendas.
• Build tracking frameworks to monitor test performance and campaign outcomes; follow up and follow through with advertisers and partners to ensure best-practice setup, proper tracking, and adoption of key learnings.
• Collaborate cross-functionally to translate analytical findings into business strategies that improve campaign effectiveness and advertiser ROI.
• Experience in advertising, digital marketing, or eCommerce analytics.

Skills

SQL

Python (pandas)

Data analysis

Communication

Experiment design

MMM/MTA knowledge

Job description

AppLovin in Palo Alto is seeking a Measurement Data Scientist to join the Product Partnerships & Measurement team. You will triangulate data from platform, 3rd-party measurement, and internal attribution systems to derive actionable insights that inform advertising and commerce strategies.

You will collaborate with Partnerships, Marketing Science, and Business Development to interpret results, refine methodologies, and communicate findings to both technical and non-technical audiences.