MCU Product Marketing Manager: Strategy & Growth

onsemi; Allen (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

onsemi is seeking an experienced Product Marketing Manager to lead the definition, commercialization, and growth of next-generation MCU products and platforms. You will serve as the business and market leader for assigned MCU offerings, collaborating with customers and cross‑functional teams to translate market needs into winning product strategies.

The role requires deep technical understanding, business acumen, and the ability to influence roadmaps, drive revenue growth, and identify new

Qualifications

• Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline.
• 10+ years of semiconductor industry experience in Product Marketing, Product Management, Applications Engineering, Systems Engineering, Technical Marketing, or Business Development.
• Experience defining or commercializing semiconductor products.
• Strong understanding of embedded systems, microcontrollers, software development ecosystems, and customer application requirements.
• Experience conducting market analysis, competitive benchmarking, business‑case development, and customer engagement.
• Demonstrated ability to influence cross‑functional teams and drive business outcomes.
• Excellent communication, presentation, and analytical skills.

Responsibilities

• Define product strategies, market requirements, and roadmap recommendations for MCU products and platforms.
• Research market trends, customer requirements, application needs, and competitive dynamics.
• Develop market-sizing models, business cases, growth strategies, and revenue forecasts.
• Lead voice‑of‑customer activities and maintain relationships with strategic customers and ecosystem partners.
• Establish differentiated product positioning, value propositions, and go‑to‑market strategies.
• Evaluate competitive products, technologies, software ecosystems, and market opportunities.
• Collaborate with Engineering, Applications, Product Development, Sales, Operations, and Corporate Marketing throughout the product lifecycle.
• Support product launches, sales enablement activities, customer engagements, and design‑win opportunities.
• Contribute to annual business planning, product portfolio strategy, and long‑range growth initiatives.
• Identify opportunities to expand MCU offerings through derivatives, partnerships, software, tools, and ecosystem investments.

Skills

Embedded systems

Microcontrollers

Software ecosystems

Customer requirements

Cross-functional teams

Education

Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline

Job description

onsemi is seeking an experienced Product Marketing Manager to lead the definition, commercialization, and growth of next-generation MCU products and platforms. You will serve as the business and market leader for assigned MCU offerings, collaborating with customers and cross‑functional teams to translate market needs into winning product strategies.

The role requires deep technical understanding, business acumen, and the ability to influence roadmaps, drive revenue growth, and identify new