Principal Engineer, Marketing Strategy (Semiconductors)

Microchip Technology Inc.; Chandler (AZ); On-site; USD 150,000 - 210,000; Full time

Job summary

Microchip Technology Inc. seeks a Principal Engineer-Marketing to lead advanced semiconductor product strategy, market architecture, customer adoption, and lifecycle direction.

This role targets candidates with 10+ years in semiconductor product marketing, applications engineering, or related fields, with the ability to guide design-wins and roadmap decisions. The position collaborates across design, applications, sales, product, quality, operations, and finance, delivering differentiated

Qualifications

• Bachelor’s degree in a technical or business field with 10+ years in semiconductor product marketing, applications engineering, product management, or related roles.
• Experience translating market and customer needs into product requirements and roadmaps.
• Proven ability to lead cross-functional teams and deliver design-wins and lifecycle plans.

Responsibilities

• Define product, market, customer positioning, launch, and lifecycle strategy within an approved domain.
• Translate market needs into scalable product requirements and roadmaps.
• Architect evaluation, demonstration, validation, and customer-engagement approaches.
• Guide tradeoffs involving functionality, ecosystem, cost, and schedule.
• Lead cross-functional investigations and drive evidence-based closures.
• Establish technical standards and market intelligence within the domain.
• Influence decisions with decision-ready evidence and clear technical guidance.

Skills

Semiconductor marketing

Applications engineering

Product management

Technical marketing

Customer support

Market analysis

Product validation

Launch planning

Lifecycle planning

Education

Bachelor’s degree in Electrical/ Electronics/ Computer Engineering, Computer Science, Business or Marketing

Job description

Microchip Technology Inc. seeks a Principal Engineer-Marketing to lead advanced semiconductor product strategy, market architecture, customer adoption, and lifecycle direction.

This role targets candidates with 10+ years in semiconductor product marketing, applications engineering, or related fields, with the ability to guide design-wins and roadmap decisions. The position collaborates across design, applications, sales, product, quality, operations, and finance, delivering differentiated