Product Marketing Manager, MCU Products

onsemi; Allen (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

onsemi is seeking an experienced Product Marketing Manager to lead the definition, commercialization, and growth of next-generation MCU products and platforms. You will serve as the business and market leader for assigned MCU offerings, collaborating with customers and cross‑functional teams to translate market needs into winning product strategies.

The role requires deep technical understanding, business acumen, and the ability to influence roadmaps, drive revenue growth, and identify new

Qualifications

• Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline.
• 10+ years of semiconductor industry experience in Product Marketing, Product Management, Applications Engineering, Systems Engineering, Technical Marketing, or Business Development.
• Experience defining or commercializing semiconductor products.
• Strong understanding of embedded systems, microcontrollers, software development ecosystems, and customer application requirements.
• Experience conducting market analysis, competitive benchmarking, business‑case development, and customer engagement.
• Demonstrated ability to influence cross‑functional teams and drive business outcomes.
• Excellent communication, presentation, and analytical skills.

Responsibilities

• Define product strategies, market requirements, and roadmap recommendations for MCU products and platforms.
• Research market trends, customer requirements, application needs, and competitive dynamics.
• Develop market-sizing models, business cases, growth strategies, and revenue forecasts.
• Lead voice‑of‑customer activities and maintain relationships with strategic customers and ecosystem partners.
• Establish differentiated product positioning, value propositions, and go‑to‑market strategies.
• Evaluate competitive products, technologies, software ecosystems, and market opportunities.
• Collaborate with Engineering, Applications, Product Development, Sales, Operations, and Corporate Marketing throughout the product lifecycle.
• Support product launches, sales enablement activities, customer engagements, and design‑win opportunities.
• Contribute to annual business planning, product portfolio strategy, and long‑range growth initiatives.
• Identify opportunities to expand MCU offerings through derivatives, partnerships, software, tools, and ecosystem investments.

Skills

Embedded systems

Microcontrollers

Software ecosystems

Customer requirements

Cross-functional teams

Education

Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline

Job description

Location: Allen, TX

Address: 505 Millennium Drive, Allen, TX, 75013

Reports to: Director, Product Marketing Management, MCU Business

Job Description

A unique opportunity to join a high growth division whose mission is to design breakthrough compute SoCs, utilizing onsemi products, capabilities, and solutions.

We are seeking an experienced Product Marketing Manager to help define, commercialize, and grow next-generation MCU products and platforms. This individual will serve as the business and market leader for assigned MCU products, working closely with customers and cross‑functional teams to translate market needs into winning product strategies.

The successful candidate will combine technical depth, business acumen, and customer insight to influence product roadmaps, drive revenue growth, identify new market opportunities, and build sustainable competitive advantages.

Responsibilities

Key Responsibilities

• Define product strategies, market requirements, and roadmap recommendations for MCU products and platforms.
• Research market trends, customer requirements, application needs, and competitive dynamics.
• Develop market-sizing models, business cases, growth strategies, and revenue forecasts.
• Lead voice‑of‑customer activities and maintain relationships with strategic customers and ecosystem partners.
• Establish differentiated product positioning, value propositions, and go‑to‑market strategies.
• Evaluate competitive products, technologies, software ecosystems, and market opportunities.
• Collaborate with Engineering, Applications, Product Development, Sales, Operations, and Corporate Marketing throughout the product lifecycle.
• Support product launches, sales enablement activities, customer engagements, and design‑win opportunities.
• Contribute to annual business planning, product portfolio strategy, and long‑range growth initiatives.
• Identify opportunities to expand MCU offerings through derivatives, partnerships, software, tools, and ecosystem investments.

Qualifications

Required Qualifications

• Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline.
• 10+ years of semiconductor industry experience in Product Marketing, Product Management, Applications Engineering, Systems Engineering, Technical Marketing, or Business Development.
• Experience defining or commercializing semiconductor products.
• Strong understanding of embedded systems, microcontrollers, software development ecosystems, and customer application requirements.
• Experience conducting market analysis, competitive benchmarking, business‑case development, and customer engagement.
• Demonstrated ability to influence cross‑functional teams and drive business outcomes.
• Excellent communication, presentation, and analytical skills.

Preferred Qualifications

• Experience with MCUs, embedded processing, industrial automation, motor control, robotics, power electronics, automotive electronics, AI edge computing, or connected systems.
• Experience managing product roadmaps and supporting strategic customer engagements.
• Familiarity with software ecosystems, development tools, and embedded solution platforms.

About Us

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end‑markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:
https://www.onsemi.com/careers/career-benefits

About The Team

We are committed to sourcing, attracting, and hiring high‑performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.

onsemi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, ancestry, national origin, age, marital status, pregnancy, sex, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other protected category under applicable federal, state, or local laws.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact [e-mail] for assistance.