MarTech Tracking & Attribution Architect

Bad Marketing; Oregon; Hybrid; USD 70,000 - 100,000; Full time

Job summary

Bad Marketing is seeking a Tracking and Attribution Specialist to own the measurement layer across 20-30 client projects, ensuring every metric reported by media buyers and strategists is accurate and auditable. You’ll monitor event health, investigate discrepancies, and implement fixes so campaigns learn from reliable data.

You’ll support multi‑platform tracking with Meta, Google/YouTube, TikTok, and other client needs, and you’ll document changes so any teammate can troubleshoot quickly.

Qualifications

• 2+ years in marketing technology or technical marketing with tracking and attribution as core strength.
• Strong Meta tracking knowledge and Event Match Quality diagnostics.
• Experience building and debugging GTM containers and data layers.
• GA4 and Google Ads conversion tracking, including enhanced conversions.
• Tracking on platforms beyond Meta and Google (TikTok, YouTube, etc.).
• Working knowledge of Hyros or other attribution platforms.

Responsibilities

• Review automated event health checks across clients and triage issues.
• Implement and fix tracking across GTM tags, Meta CAPI, CRM integrations, GA4, and platform conversions.
• Run tracking checks on new launches and live funnels.
• Audit client setups and document changes in tracking records.
• Explain discrepancies to strategists and media buyers.
• Maintain cross-client event health reviews and UTMs hygiene.
• End-of-day status checks on monitoring and documentation.

Skills

Meta tracking knowledge

GTM (Google Tag Manager)

GA4 & Google Ads conversions

Event troubleshooting

UTM strategy

Cross-platform attribution

Clear written communication

Reporting literacy

Tools

Hyros

Conversions API

HubSpot integration

GoHighLevel

Job description

Bad Marketing is seeking a Tracking and Attribution Specialist to own the measurement layer across 20-30 client projects, ensuring every metric reported by media buyers and strategists is accurate and auditable. You’ll monitor event health, investigate discrepancies, and implement fixes so campaigns learn from reliable data.

You’ll support multi‑platform tracking with Meta, Google/YouTube, TikTok, and other client needs, and you’ll document changes so any teammate can troubleshoot quickly.