MarTech Solutions Analyst: Campaigns, Data & Ads

Zeal Solutions Inc

Charlotte (NC)

On-site

USD 110,000 - 150,000

Full time

2 days ago

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Job summary

Zeal Solutions Inc. in Charlotte, NC is seeking a Senior Business Analyst specializing in MarTech/AdTech to translate business requirements into detailed technical specs for campaigns, audiences, and data initiatives.

You will liaison between marketing tech teams and Braze, Snowflake, Google Ads, and Meta Ads to ensure accurate data flows and effective cross-channel orchestration. You will document data flows, support audience builds, collaborate with data engineering on feeds and schemas, write

Qualifications

5–8+ years of experience as a Business Analyst, Technical Business Analyst, or similar role, including 2–3 years focused on MarTech/AdTech ecosystems.
Hands-on experience with Braze or a comparable customer engagement platform (e.g., Salesforce Marketing Cloud, Iterable, Adobe Campaign, Responsys).
Working knowledge of Snowflake or another cloud data warehouse/CDP (e.g., Segment, Tealium, mParticle), including data modeling concepts.
Experience working with paid/social advertising platforms such as Google Ads and Meta Ads Manager, including audience syncs, conversion tracking, and offline event uploads.
Strong SQL skills for data validation, querying, and troubleshooting.
Proven experience gathering and documenting business/technical requirements (user stories, BRDs, functional specifications).
Experience working in Agile/Scrum delivery environments using tools such as JIRA and Confluence.
Solid understanding of customer data concepts: identity resolution, segmentation, audience match rates, and data privacy/consent management.

Responsibilities

Partner with marketing, CRM, loyalty, and digital teams to translate requirements into technical specs for campaigns.
Serve as liaison between Client’s MarTech team and Braze, Snowflake, and advertising platforms.
Analyze and document data flows between Snowflake and Braze to support segmentation and cross-channel orchestration.
Support audience builds, segmentation logic, and data mapping for Braze campaigns.
Collaborate with data engineering to define data feeds between Snowflake and platforms.
Document current and future state processes, data lineage, and system diagrams.
Write user stories, requirements, and acceptance criteria for platform enhancements.
Support UAT for Braze campaigns, Snowflake models, and integrations.
Analyze campaign performance and audience match rates to identify data quality issues.
Facilitate workshops with stakeholders to align requirements and priorities.
Maintain SOPs, data dictionaries, and runbooks for MarTech workflows.
Identify opportunities to improve MarTech processes and campaign execution.