Lead Senior BSA for AI Marketing Platform

Zeta Global; California (MO); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee equity

Employee discounts, virtual wellness,宠

Job summary

Zeta Global is seeking a Lead Senior Business Systems Analyst to define solutions for new client implementations or larger projects on existing platforms. You will translate client business requirements into a clear technical vision and communicate it to both the client and internal teams.

Candidates should have deep experience with CRM/CDP, data modeling, web-services, and a strong foundation in database marketing concepts.

Qualifications

• Ability to understand and represent end-user needs in a software development environment.
• Experience documenting business requirements, specifications, SOWs, LOEs, etc.
• 5+ years of software implementation experience from requirements through design, development, and UAT.

Responsibilities

• Lead project scoping: gather requirements, understand workflows, define use cases, learn existing infrastructure, perform gap analysis, set expectations.
• Define solution strategy: collaborate with architects/developers, estimate impact, document recommendations, support client review process.
• Maintain documentation: draft functional specs, update changes, manage internal tickets.
• Contribute to execution and QA: act as SME, coordinate with dev/QA/production, address risks, support QA/UAT.
• Other responsibilities: become a product expert, manage priorities, promote best practices, guide client success on technical needs.

Skills

Consultative skills

Written and verbal communications

Stakeholder management

Organization & prioritization

Product/solution expertise

Client requirement translation

Education

Bachelor’s Degree or higher in technology field

Tools

Snowflake

RESTful APIs

Job description

Zeta Global is seeking a Lead Senior Business Systems Analyst to define solutions for new client implementations or larger projects on existing platforms. You will translate client business requirements into a clear technical vision and communicate it to both the client and internal teams.

Candidates should have deep experience with CRM/CDP, data modeling, web-services, and a strong foundation in database marketing concepts.