Senior MarTech Solutions Lead Analyst

Compunnel, Inc.; Dallas (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading consulting firm in Dallas is seeking a Lead Business Analyst to act as a strategic liaison between marketing stakeholders and technical teams. The ideal candidate should have 15–17 years of experience, specifically with tools like Adobe Workfront and Vidyard. Responsibilities include driving process optimization and developing documentation, while collaborating with diverse stakeholders to ensure requirements are met for enterprise-level marketing operations. This role also involves utilizing APIs and technical integration principles.

Qualifications

• 15–17 years of experience in Business Analysis or related roles.
• 6+ years of Adobe Workfront enterprise implementation experience.
• 4+ years working with Vidyard, iCapture, and EveryoneSocial.
• Strong skills with API and webhook integrations.

Responsibilities

• Lead requirements elicitation sessions with C-level leaders.
• Develop comprehensive documentation including BRDs and FSDs.
• Conduct deep analyses of marketing processes and technologies.
• Manage stakeholder expectations and communications.

Skills

Business Analysis

Stakeholder Management

Requirements Elicitation

Analytical Skills

Education

Bachelor’s or Master’s degree in Business Analysis

Tools

Adobe Workfront

Vidyard

iCapture

EveryoneSocial

Jira

Confluence

Visio

Lucidchart

Job description

A leading consulting firm in Dallas is seeking a Lead Business Analyst to act as a strategic liaison between marketing stakeholders and technical teams. The ideal candidate should have 15–17 years of experience, specifically with tools like Adobe Workfront and Vidyard. Responsibilities include driving process optimization and developing documentation, while collaborating with diverse stakeholders to ensure requirements are met for enterprise-level marketing operations. This role also involves utilizing APIs and technical integration principles.