MarTech Strategy & Real-Time Personalization Architect

Verizon; Ashburn (VA); Hybrid; USD 121,000 - 231,000; Full time

Job summary

Verizon seeks a technical strategist to bridge marketing strategy and real-time execution. You will scale MarTech, evaluate platforms, and shape an AI-driven 1:1 personalization vision while building real-time journeys and troubleshooting data flows.

You’ll lead hands-on RTM deployments, define schemas, monitor data health, and communicate complex architectures to executives. Hybrid role with office/home balance to be set by management.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in MarTech architecture and evaluation.
• Experience evaluating technology platforms and designing scalable architectures for real-time marketing and AI/ML model integration.
• Experience creating a strategy for AI, ML, and agentic automation in omni‑channel experiences.
• Three or more years building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe or similar tools.
• Experience translating complex architecture into clear leadership presentations and guiding Agile delivery teams.

Responsibilities

• Tech Stack Strategy: evaluate MarTech tools and architectures to support agentic 1:1 personalization.
• Integrate AI/ML into real-time marketing loops and align with governance.
• Develop strategic roadmaps balancing rapid delivery with long-term scalability.
• Hands-On RTM: build real-time journeys, define schemas, ensure data orchestration and health.
• Lead delivery pods through Agile cycles and translate strategy into executable requirements.
• Create executive narratives and measurement frameworks for technical and business outcomes.

Skills

MarTech architecture

Real-time marketing

Adobe Experience Platform

AI/ML integration

Agile delivery

Leadership

Education

Bachelor's degree or 4+ years experience

Tools

Adobe Experience Platform (AEP)

RTCDP/AJO

Identity Service

XDM schemas

Profile Service

Job description

Verizon seeks a technical strategist to bridge marketing strategy and real-time execution. You will scale MarTech, evaluate platforms, and shape an AI-driven 1:1 personalization vision while building real-time journeys and troubleshooting data flows.

You’ll lead hands-on RTM deployments, define schemas, monitor data health, and communicate complex architectures to executives. Hybrid role with office/home balance to be set by management.