MarTech Product Strategist: AI-Driven Platform Orchestration

RSM US LLP; New York (NY); Hybrid; USD 127,000 - 224,000; Full time

Job summary

RSM is seeking a product strategist to connect the Martech, CRM, and creative operations stack and establish a compelling business case for investments. You will translate technical capabilities into business outcomes and guide cross-functional teams.

Collaborating with Marketing Digital leadership, you will shape an integrated platform roadmap, partner with outside teams, and help advance AI-enabled orchestration across campaigns that drive growth.

Qualifications

• 8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment.
• Ability to build business cases and influence platform strategy, not just execute a roadmap.
• Experience evaluating technology platforms and vendor proposals.

Responsibilities

• Identify and build business cases for high-value Martech investments.
• Evaluate platform investments using build-vs-buy-vs-configure lens.
• Define integration standards and a rationalized technology roadmap.

Skills

Martech strategy

Digital strategy

Stakeholder management

Platform integration

Business case development

Education

Bachelor's degree in a relevant field

Tools

Adobe Experience Platform

Customer Journey Analytics

Dynamics 365

Workfront

Job description

RSM is seeking a product strategist to connect the Martech, CRM, and creative operations stack and establish a compelling business case for investments. You will translate technical capabilities into business outcomes and guide cross-functional teams.

Collaborating with Marketing Digital leadership, you will shape an integrated platform roadmap, partner with outside teams, and help advance AI-enabled orchestration across campaigns that drive growth.