MarTech Product Manager: CDP, AI Personalization & Hybrid

e.l.f. Beauty; Oakland (CA); Hybrid; USD 80,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement savings plan

Parental leave

Unlimited paid time off

Hybrid work model

Job summary

e.l.f. Beauty is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our MarTech stack. You will sit at the intersection of customer data, platform architecture, and activation, partnering with Digital, Data, Engineering and Marketing.

You'll drive the CDP and engagement platform roadmap, define data taxonomy and event instrumentation, and enable real-time personalization across email, SMS, and paid channels to unlock measurable business impact.

Qualifications

• 3-5 years of product management in marketing tech or data platforms.
• Hands-on CDP experience and strong data-driven mindset.
• Experience owning an engagement or lifecycle marketing platform (Braze, SFMC, Iterable, etc.).
• Strong API, data pipeline, and system-architecture familiarity.
• Proven shipping of cross-functional platform products in agile settings.

Responsibilities

• Own the CDP and engagement platform roadmap end-to-end.
• Define data taxonomy, event instrumentation, and consent policy.
• Collaborate with Product, Data, Engineering and Marketing to deliver scalable platforms.
• Drive make-vs-buy decisions and vendor negotiations.

Skills

CDP platforms

Engagement platform ownership

API integrations

Data-driven product management

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

e.l.f. Beauty is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our MarTech stack. You will sit at the intersection of customer data, platform architecture, and activation, partnering with Digital, Data, Engineering and Marketing.

You'll drive the CDP and engagement platform roadmap, define data taxonomy and event instrumentation, and enable real-time personalization across email, SMS, and paid channels to unlock measurable business impact.