Director, MarTech & Personalization Strategy

1-800-FLOWERS.COM, INC.; New York (NY); Hybrid; USD 150.000 - 175.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Vision insurance

401(k)

Disability insurance

Zusammenfassung

1-800-Flowers.com, Inc. is seeking a Director of Product, Marketing Technology to lead the vision, strategy, and execution of our enterprise MarTech organization in a hybrid role based in New York, NY or Atlanta, GA.

This executive will advance personalization, lifecycle marketing, and data-driven growth across our portfolio of iconic brands. The role sits at the intersection of marketing, technology, data, product, and analytics, driving innovation with measurable business impact and a strong

Qualifikationen

• 10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
• Proven success leading MarTech organizations within digital-first retailers, consumer brands, marketplaces, or multi-brand enterprises.
• Demonstrated experience architecting and scaling modern marketing technology ecosystems.
• Strong background in personalization, customer lifecycle marketing, and data-driven customer experiences.
• Experience managing enterprise-level technology roadmaps and cross-functional teams.

Aufgaben

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
• Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
• Drive advanced audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
• Implement data-driven omnichannel customer journeys that increase engagement, retention, repeat purchase behavior, and customer lifetime value.
• Champion the adoption of AI and machine learning solutions across personalization, content generation, customer insights, and marketing optimization.
• Establish robust experimentation, attribution, measurement, and predictive analytics frameworks.
• Ensure reliable marketing data infrastructure, governance standards, and enterprise reporting capabilities.
• Oversee integration of MarTech systems with eCommerce platforms, mobile applications, data warehouses, retail systems, and third-party solutions.
• Partner with Technology and Data Engineering teams to ensure scalable architecture, API reliability, and platform performance.
• Drive vendor management, platform governance, training, and change management initiatives.
• Build, mentor, and lead a high-performing team of MarTech professionals, including product managers, marketing technologists, CRM experts, and platform administrators.
• Act as a trusted advisor to senior marketing and business leaders on technology strategy and innovation opportunities.
• Foster collaboration across Marketing, eCommerce, Media, Creative, Customer Experience, Analytics, and Technology organizations.

Kenntnisse

Marketing Technology Leadership

MarTech Architecture

Personalization

Lifecycle Marketing

Data-driven Marketing

Cross-functional Leadership

Executive Stakeholder Management

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Experience Cloud

Tealium

Segment

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Experience Cloud

Tealium

Segment

Jobbeschreibung

1-800-Flowers.com, Inc. is seeking a Director of Product, Marketing Technology to lead the vision, strategy, and execution of our enterprise MarTech organization in a hybrid role based in New York, NY or Atlanta, GA.

This executive will advance personalization, lifecycle marketing, and data-driven growth across our portfolio of iconic brands. The role sits at the intersection of marketing, technology, data, product, and analytics, driving innovation with measurable business impact and a strong