MarTech Product Leader: Digital Marketing Platforms

LHH; San Francisco (CA); On-site; USD 130,000 - 185,000; Full time

Job summary

LHH is seeking an experienced Digital Product Manager to lead the strategy and evolution of enterprise marketing technology solutions. This role sits at the intersection of marketing, technology, data, and customer engagement, requiring the ability to turn business needs into scalable digital products.

Not a hands-on platform administrator, this position owns product direction, roadmaps, and delivery across business and technical teams, with accountability for lifecycle management and measurable

Qualifications

• Experience owning business-facing applications or digital products.
• Strong MarTech product management experience.
• Ability to translate business needs into product requirements.
• Knowledge of customer journeys, campaign tech, and digital marketing.

Responsibilities

• Own vision, roadmap, priorities, and evolution of digital marketing apps and capabilities.
• Collaborate with marketing and commercial stakeholders to translate objectives into requirements.
• Develop product requirements, user stories, acceptance criteria, and delivery plans.
• Guide architecture discussions across marketing and enterprise systems.
• Lead initiatives on customer journeys, campaigns, audience engagement, and marketing automation.
• Coordinate with engineering, data, security, vendors, and delivery teams.
• Evaluate data flows between marketing platforms, CRM, analytics, and enterprise systems.
• Use analytics to identify opportunities to improve journeys and outcomes.
• Contribute to make-vs-buy decisions and platform investments.
• Own products from discovery to launch, adoption, and optimization.
• Communicate direction, priorities, and outcomes to senior stakeholders.

Skills

MarTech product management

Product strategy

Roadmapping

Stakeholder management

Agile delivery

Communication

Job description

LHH is seeking an experienced Digital Product Manager to lead the strategy and evolution of enterprise marketing technology solutions. This role sits at the intersection of marketing, technology, data, and customer engagement, requiring the ability to turn business needs into scalable digital products.

Not a hands-on platform administrator, this position owns product direction, roadmaps, and delivery across business and technical teams, with accountability for lifecycle management and measurable