Senior MarTech Product Director: Strategy & ROI Leader

Texas Capital; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Fertility benefits

Life and disability insurance

401K match

Paid leave

Paid holidays

PTO

Job summary

Texas Capital Bank is seeking a Senior Martech Product Director to lead the marketing technology stack for B2B and B2C initiatives. You will collaborate with marketing and technology teams to implement, integrate, and optimize martech solutions across the organization.

The role requires deep experience in marketing software platforms, data governance, and vendor management, with a focus on driving sales productivity and operational efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or related field.
• 9+ years leading and managing marketing technology initiatives.
• Experience with marketing automation, CDP, DMP platforms.
• Strong vendor management and cross-functional collaboration skills.
• SQL abilities and API management experience preferred.

Responsibilities

• Develop and execute a comprehensive martech strategy for B2B and B2C marketing.
• Lead selection, implementation, and management of martech platforms and data flows.
• Analyze and optimize martech performance to improve ROI.
• Ensure data privacy compliance and data governance across the stack.
• Partner with vendors and SI teams to deliver integrations and launches.
• Act as product owner for multiple platforms and oversee UAT.

Skills

Analytical thinking

Leadership

Cross-functional collaboration

Communication

Problem-solving

Education

Bachelor's degree in Marketing, Business, IT or related field

Tools

Marketing automation

CDP

DMP

Job description

Texas Capital Bank is seeking a Senior Martech Product Director to lead the marketing technology stack for B2B and B2C initiatives. You will collaborate with marketing and technology teams to implement, integrate, and optimize martech solutions across the organization.

The role requires deep experience in marketing software platforms, data governance, and vendor management, with a focus on driving sales productivity and operational efficiency.