MarTech Ops Manager: Campaign Automation & Data

SmartRecruiters, Inc.; Charlotte (NC); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work options

Hybrid work environment

Competitive benefits

401K with company match

Job summary

Brightspeed seeks a MarTech Operations Manager to optimize infrastructure for multi-channel campaign execution using Salesforce Marketing Cloud and a Customer Data Platform. You’ll partner with Marketing, IT, and analytics to translate objectives into scalable, automated communications that improve engagement and campaign effectiveness.

The role emphasizes cross-functional collaboration, data architecture, and ongoing optimization in a hybrid work environment.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or related field.
• 5+ years of experience with Salesforce Marketing Cloud or similar marketing automation platforms.
• Experience with marketing data, automation workflows, campaign testing, and data architecture.
• Ability to translate objectives into functional and technical requirements.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Translate objectives into clear business and technical requirements with IT teams.
• Architect and optimize cross-channel customer journeys with data-driven experiences.
• Lead analysis of campaign processes to identify gaps and automation opportunities.
• Oversee automated email campaigns, journey configs, testing, deployment, and optimization.
• Support data architecture, integrations, and data flows for marketing automation.
• Manage multiple initiatives balancing long-term capabilities with short-term needs.

Skills

Marketing automation leadership

Cross-functional collaboration

Data-driven decision making

Project management

Analytical problem solving

Education

Bachelor’s degree in Business/Marketing/IS/Tech

Tools

Salesforce Marketing Cloud

Customer Data Platform

Marketing automation platforms

Job description

Brightspeed seeks a MarTech Operations Manager to optimize infrastructure for multi-channel campaign execution using Salesforce Marketing Cloud and a Customer Data Platform. You’ll partner with Marketing, IT, and analytics to translate objectives into scalable, automated communications that improve engagement and campaign effectiveness.

The role emphasizes cross-functional collaboration, data architecture, and ongoing optimization in a hybrid work environment.