Data Strategy Lead for Personalization & Growth

AutoNation; Fort Lauderdale (FL); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

401k matching

Health insurance

Maternity benefits

Associate purchase/discount programs

YouDecide discounts

DRVPNK charitable initiatives

Job summary

AutoNation in Fort Lauderdale, FL, seeks a Sr. Manager, Data Strategy to lead the strategy, roadmap, and execution of customer data initiatives across marketing technology.

This role partners closely with Customer Journey, Product, Technology, Data, Marketing, and external partners to connect marketing, digital retail, and dealer operations. The role builds data platforms, operationalizes data for personalization, models audiences, and governs data quality, privacy, and tagging across

Qualifications

• 6+ years in marketing data/analytics, data strategy, or marketing technology.
• 2-5 years of leadership or team management experience.
• 2-3 years in automotive preferred.
• Bachelor’s degree in Marketing, Business, Data Science, CS, IS, or related discipline.
• Proven ability to supervise, grow, and foster talent within a team.
• Strong understanding of data governance, architecture, warehousing, and analytics tools.
• Experience using customer and marketing data to improve omnichannel marketing.
• Ability to collaborate with senior business stakeholders and partners.
• Experience with vendors and external partners; knowledge of attribution methods.

Responsibilities

• Lead the development and optimization of data platforms including data warehousing, clean rooms, and BI environments.
• Operationalize data for personalization within journey paths across marketing touchpoints.
• Model audiences for scalable personalization across vehicle sales and services.
• Monitor data quality, identity resolution accuracy, and tagging across channels.
• Define data models and taxonomies to support an identity graph for 360° insights.
• Manage a portfolio of data initiatives with ROI and delivery against strategy objectives.
• Ingest activities across brand and marketing channels to support attribution models.
• Evaluate relationships with data providers and technology partners.
• Establish and oversee data governance frameworks, privacy compliance, and security standards.

Skills

Leadership

Data governance

Data warehousing

Analytics tools

Marketing data

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Data Science, CS, or IS

Tools

BI tools

Identity resolution

Data governance tools

Job description

AutoNation in Fort Lauderdale, FL, seeks a Sr. Manager, Data Strategy to lead the strategy, roadmap, and execution of customer data initiatives across marketing technology.

This role partners closely with Customer Journey, Product, Technology, Data, Marketing, and external partners to connect marketing, digital retail, and dealer operations. The role builds data platforms, operationalizes data for personalization, models audiences, and governs data quality, privacy, and tagging across