MarTech & Digital Strategy Manager — Analytics & Growth

Hope for the Heart; Plano (TX); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Full health benefits

Vision insurance

HSA/FSA options

Paid time off

403(b) plan

Work-from-home Fridays

Job summary

Hope for the Heart in Plano, Texas, is seeking a Digital Strategy & Marketing Technology Manager to oversee the ministry's digital platforms, analytics, and marketing tech. You will align systems and data with our mission and guide cross-functional teams.

The role is in-office at The Hope Center in Plano. Ideal candidate has 5+ years in analytics or digital marketing, HubSpot expertise, and a track record of improving donor engagement and campaign performance.

Qualifications

• Bachelor's degree in marketing or equivalent experience.
• 5+ years in analytics or digital marketing.
• Strong written and verbal communication; ability to explain HFTH initiatives to the public.
• Experience with HubSpot; certifications preferred.
• Experience with donation platforms like Fundraise Up and Virtuous.
• Experience with HTML and page-building tools.

Responsibilities

• Monitor daily and intraday performance across digital platforms and campaigns.
• Develop and maintain reports evaluating KPIs, budget pacing, and revenue.
• Analyze marketing spend and returns to support stewardship.
• Apply A/B testing and segmentation to improve channel effectiveness.
• Translate data into findings for leadership and stakeholders.
• Oversee CRM, marketing automation, analytics, and donation platforms.

Skills

Analytics

Marketing strategy

Leadership

Communication

Collaboration

Data storytelling

Vendor management

Education

Bachelor's degree in marketing

Tools

HubSpot

Google Analytics

Google Grant

Meta Ads

CRM platforms

Donation platforms

HTML

Page builders

Job description

Hope for the Heart in Plano, Texas, is seeking a Digital Strategy & Marketing Technology Manager to oversee the ministry's digital platforms, analytics, and marketing tech. You will align systems and data with our mission and guide cross-functional teams.

The role is in-office at The Hope Center in Plano. Ideal candidate has 5+ years in analytics or digital marketing, HubSpot expertise, and a track record of improving donor engagement and campaign performance.