MarTech & Digital Experience Architect

Howard Hughes Medical Institute (HHMI); United States; Hybrid; USD 133,000 - 166,000; Full time

Job summary

HHMI, headquartered in Chevy Chase, MD, is seeking a role that blends analytics and systems to design the intelligence layer shaping Marketing and Digital Communications. You will own the data systems, analytics infrastructure, and measurement architecture that shows how audiences engage HHMI's digital ecosystem.

Responsibilities include standing up CRM and CDP from scratch, governance of tagging and UTM taxonomy, and building dashboards that translate data into actionable decisions for

Qualifications

• 8–10 years in digital analytics and marketing operations.
• Experience building and owning marketing technology stacks.
• Able to translate data into actionable decisions for cross-functional teams.

Responsibilities

• Build and own the analytics infrastructure, dashboards, and governance.
• Architect cross-channel measurement spanning web, email, social, and paid media.
• Lead CRM and CDP implementation, data modeling, and integrations.
• Oversee email marketing infrastructure and its data flows in Mailchimp.
• Develop audience segmentation models and reporting for the team.

Skills

Digital analytics

Marketing operations

Systems thinking

CRM/CDP platforms

SEO & AI visibility

UTM taxonomy

Audience segmentation

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Mailchimp

Job description

HHMI, headquartered in Chevy Chase, MD, is seeking a role that blends analytics and systems to design the intelligence layer shaping Marketing and Digital Communications. You will own the data systems, analytics infrastructure, and measurement architecture that shows how audiences engage HHMI's digital ecosystem.

Responsibilities include standing up CRM and CDP from scratch, governance of tagging and UTM taxonomy, and building dashboards that translate data into actionable decisions for