Martech Data PM: Lead Marketing Data & Integrations

ServiceNow; United States; Hybrid; USD 116,000 - 192,000; Full time

Benefits offered by this job

Health plans

401(k) match

ESPP

Job summary

ServiceNow is seeking a Data Product Manager, Marketing Technology, to define and deliver Martech capabilities with a focus on lead flow, lead validation, and data enrichments. You will partner across Marketing, IT, Digital, and Data teams to translate business needs into requirements and drive scalable solutions that improve efficiency.

You will manage requirements, user stories, and acceptance criteria while leading cross-functional teams through the SDLC, roadmap planning, and release

Qualifications

• Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field.
• 5+ years of product management, marketing technology, marketing operations, CRM, or related functions.
• Proven experience partnering with Marketing, Sales, IT, Data, and cross-functional teams to design and improve marketing tech solutions.
• Experience with marketing automation systems and data platforms.
• Experience defining business requirements, user stories, acceptance criteria, and process documentation.

Responsibilities

• Act as the data product owner and advocate for Marketing stakeholders, gathering feedback and translating needs into Martech capabilities.
• Develop, own, and manage clear business requirements for Martech initiatives, including lead management and data quality enhancements.
• Partner with stakeholders to understand Martech capabilities, roadmaps, integrations, and implementation processes.
• Collaborate with cross-functional teams across the software development lifecycle from planning to post-launch optimization.
• Define test criteria, support UAT, and help determine release readiness.

Skills

Lead management

Marketing automation

Data platforms

Agile practices

Stakeholder mgmt

Education

Bachelor’s degree

Tools

Marketo

Adobe Experience Platform

Salesforce

Job description

ServiceNow is seeking a Data Product Manager, Marketing Technology, to define and deliver Martech capabilities with a focus on lead flow, lead validation, and data enrichments. You will partner across Marketing, IT, Digital, and Data teams to translate business needs into requirements and drive scalable solutions that improve efficiency.

You will manage requirements, user stories, and acceptance criteria while leading cross-functional teams through the SDLC, roadmap planning, and release