Data Product Manager, Marketing Tech: Drive Growth

ServiceNow; Santa Clara (CA); On-site; USD 116,000 - 192,000; Full time

Benefits offered by this job

Health plans

401(k) Plan

Equity (when applicable)

Job summary

ServiceNow in Santa Clara, CA seeks a Data Product Manager, Marketing Technology to own end-to-end lead flow, lead validation, and data integrations. You will partner with Marketing, IT, Digital, and Data teams to translate needs into clear requirements and deliver scalable Martech solutions that drive operational efficiency and revenue growth.

You will define requirements, user stories, acceptance criteria, and success metrics, while coordinating across lifecycle activities and governance

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Technology, or a related field.
• 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function.
• Proven experience partnering with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and continuously improve marketing technology solutions.
• Strong experience with Marketing automation systems and data platforms.
• Experience working with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms.
• Adobe Experience Platform experience strongly preferred.
• Experience defining business requirements, functional requirements, user stories, acceptance criteria, use cases, and process documentation.
• Strong understanding of Agile methodologies, sprint planning, backlog management, OKRs, and KPI measurement.
• Experience supporting UAT, release readiness, stakeholder sign-off, and change management.
• Strong analytical and problem-solving skills, with the ability to investigate system, data, and process issues.

Responsibilities

• Act as the dataproduct owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements.
• Develop, own, and manage clear business requirements for Martech initiatives, including lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows.
• Partner with business and technology stakeholders to understand Martech platform capabilities, system roadmaps, integration dependencies, customization needs, and implementation processes.
• Collaborate with cross-functional teams throughout the software development lifecycle, including roadmap planning, discovery, requirements definition, sprint planning, product reviews, testing, launch readiness, and post-launch optimization.
• Identify, prioritize, and document business requirements, functional requirements, user stories, acceptance criteria, and success metrics.
• Prepare current-state and future-state process documentation, system workflows, training materials, and gap analyses to support business alignment and change management.
• Define and track desired outcomes, OKRs, KPIs, and adoption metrics to measure the success of Martech initiatives.
• Lead or support stakeholder alignment, including obtaining cross-functional sign-off on requirements, solution design, UAT readiness, and release decisions.
• Define test criteria, support User Acceptance Testing, validate business outcomes, and help determine project readiness for launch.
• Troubleshoot data, lead flow, integration, and process issues acrossMartechplatforms, marketing automation systems, and related third-party tools.
• Serve as a Martech subject matter expert across key platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront,Adobe Experience Manager, or other relevant marketing and sales technology tools.
• Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding.
• Partner with global and regional marketing teams to improve communication, adoption, governance, and consistency across Martech processes.
• Contribute to retrospectives and continuous improvement efforts by identifying opportunities to streamline processes, reduce manual work, improve data integrity, and increase marketing efficiency.
• Help maintain Martech governance standards, including documentation, intake processes, prioritization models, release communications, and operational best practices.

Skills

Data product owner

Martech

Lead management

Data integrations

Agile methodologies

Stakeholder alignment

UAT support

OKRs KPI

Cross-functional collaboration

Education

Bachelor's degree

Tools

Marketo

Adobe Experience Platform

ServiceNow

SQL

CRM platforms

Job description

ServiceNow in Santa Clara, CA seeks a Data Product Manager, Marketing Technology to own end-to-end lead flow, lead validation, and data integrations. You will partner with Marketing, IT, Digital, and Data teams to translate needs into clear requirements and deliver scalable Martech solutions that drive operational efficiency and revenue growth.

You will define requirements, user stories, acceptance criteria, and success metrics, while coordinating across lifecycle activities and governance