MarTech Change & Innovation Leader

Huntington National Bank; Columbus (OH); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Huntington National Bank is seeking a Change Management MarTech Innovation Manager to elevate customer marketing across the financial journey. You will drive cross-functional programs, lead MarTech strategy, and enable personalized, automated campaigns while ensuring adoption and measurable business value.

The role emphasizes leadership, strategy-to-execution delivery, and ongoing optimization of tools and processes within a dynamic banking environment.

Qualifications

• Bachelor's degree in Marketing, Business or related field; MBA preferred.
• 5-7 years of experience in marketing strategy and technology.
• Experience with MarTech platforms and CDP.
• Proven ability to manage marketing automation and personalized campaigns.

Responsibilities

• Lead Change Management programs across marketing, process and technology changes.
• Develop and socialize a MarTech strategy and roadmap.
• Coordinate cross-functional teams to implement MarTech solutions.
• Drive adoption and measure value realization from investments.
• Stay current with MarTech trends and share impactful insights.

Skills

Marketing strategy

MarTech platforms

Customer Data Platform

Marketing automation

Project management

Cross-functional leadership

Stakeholder management

Communication skills

Education

Bachelor's degree

MBA preferred

Tools

Customer Data Platform

Job description

Huntington National Bank is seeking a Change Management MarTech Innovation Manager to elevate customer marketing across the financial journey. You will drive cross-functional programs, lead MarTech strategy, and enable personalized, automated campaigns while ensuring adoption and measurable business value.

The role emphasizes leadership, strategy-to-execution delivery, and ongoing optimization of tools and processes within a dynamic banking environment.