MarTech Change & Innovation Lead

Huntington Bancshares, Inc.; Columbus (OH); On-site; USD 95,000 - 135,000; Full time

Job summary

Huntington Bancshares, Inc. seeks a Change Management Martech Innovation Manager to elevate the customer marketing experience throughout the financial journey by leveraging leading MarTech capabilities.

The role requires strong cross-functional leadership and deep knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion, collaborate with stakeholders, and deliver measurable business outcomes.

Qualifications

• Bachelor's degree required.
• 7+ years in marketing strategy and technology.
• 6+ years in project management preferred.

Responsibilities

• Lead change management initiatives across marketing, process, and technology changes.
• Develop and socialize MarTech strategy and roadmap for leadership.
• Drive adoption and readiness for new tools and processes.
• Collaborate with digital team to enhance personalization and automation across channels.
• Guide cross-functional teams through implementation and integration projects.
• Communicate benefits, timelines, and training requirements to stakeholders.
• Measure benefits realization and governance post-implementation.
• Lead with storytelling and influence to align executive sponsorship.

Skills

Marketing strategy

Marketing technology

Cross-functional leadership

Education

Bachelor's Degree in Marketing/Business or related field

MBA Preferred

Tools

MarTech platforms

Customer Data Platform

Marketing automation

Job description

Huntington Bancshares, Inc. seeks a Change Management Martech Innovation Manager to elevate the customer marketing experience throughout the financial journey by leveraging leading MarTech capabilities.

The role requires strong cross-functional leadership and deep knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion, collaborate with stakeholders, and deliver measurable business outcomes.