MarTech Automation & Campaign Operations Lead

Vacation Tree; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Brightspeed is seeking an experienced MarTech Operations Manager to enable and optimize infrastructure for multi-channel campaigns using SFMC and a CDP. You will partner with Marketing, IT, and analytics teams to translate objectives into scalable automation and data-driven communications.

You’ll architect journeys, assess current processes for gaps, and lead automated campaign setup, testing, deployment, and optimization while balancing long-term capabilities with near-term needs.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
• 5+ years of experience with Salesforce Marketing Cloud (or similar marketing automation platform) development, administration, or marketing technology operations.
• Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.

Responsibilities

• Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable effective and scalable solutions.
• Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences
• Lead the analysis of existing campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement.
• Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization.
• Partner with technical teams to support the data architecture, integrations, and data flows required to enable marketing automation.
• Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements.
• May perform other duties as assigned.

Skills

translate objectives intorequirements

analytical reasoning

cross-functional collaboration

communication skills

problem solving

Education

Bachelor's degree in Business/Marketing/IS/Tech

Tools

Salesforce Marketing Cloud

Job description

Brightspeed is seeking an experienced MarTech Operations Manager to enable and optimize infrastructure for multi-channel campaigns using SFMC and a CDP. You will partner with Marketing, IT, and analytics teams to translate objectives into scalable automation and data-driven communications.

You’ll architect journeys, assess current processes for gaps, and lead automated campaign setup, testing, deployment, and optimization while balancing long-term capabilities with near-term needs.