Martech Architect: AI-Driven DX & GTM Lead

Tata Consultancy Services Limited; New York (NY); On-site; USD 175,000 - 200,000; Full time

Job summary

Tata Consultancy Services Limited in New York, NY is seeking a Martech Architect to drive DX/Martech solution design and scale delivery across the East region, partnering with Adobe, Salesforce and other platform partners.

You will own end-to-end Martech reference architecture (CDP, DXP, CMS, personalization, analytics stack) and govern technical design standards, while leading AI-native patterns and GTM storytelling for client engagements.

Qualifications

• Bachelor's degree required.
• Experience in DX/Martech architecture.
• Experience leading architecture initiatives.

Responsibilities

• Drive growth for DX/Martech services by partnering with the TCS ecosystem, Adobe/Salesforce/other platform partners, and regional alliances.
• Architect and scale Martech solution delivery for the region - own technical design standards, not just team management.
• Own Adobe (and broader Martech stack) GTM motion - translate platform capabilities into demand-generating solution narratives
• Drive AI-led architecture patterns (composable Martech, agentic workflows, AI-native personalization) into solution designs
• Build and defend client-facing architecture credibility - be the technical voice in advocacy, not just relationship owner
• Partner with CoEs and delivery to ensure architecture decisions hold up through implementation, not just at proposal stage
• Own end-to-end Martech reference architecture (CDP, DXP, CMS, personalization, analytics stack integration points) for East region engagements
• Lead technical solutioning and architecture review for RFPs/proposals
• Build POVs and reusable architecture accelerators that can be repurposed across pursuits - a force multiplier for pre-sales, not one-off work
• Act as technical escalation point between delivery teams and client architecture/IT stakeholders

Skills

Salesforce (SFDC)

Education

Bachelor's Degree

Tools

Adobe

Salesforce

Job description

Tata Consultancy Services Limited in New York, NY is seeking a Martech Architect to drive DX/Martech solution design and scale delivery across the East region, partnering with Adobe, Salesforce and other platform partners.

You will own end-to-end Martech reference architecture (CDP, DXP, CMS, personalization, analytics stack) and govern technical design standards, while leading AI-native patterns and GTM storytelling for client engagements.