Lead Marketing Data Product Architect

Disney Entertainment; Burbank (CA); On-site; USD 142,000 - 190,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentive programs

Medical benefits

Job summary

Disney Entertainment in Burbank seeks a Lead Analyst, Marketing Data Product to own product roadmaps for Performance Marketing tools and drive data-driven campaigns. You will manage datasets, build data pipelines, and collaborate across software and data engineers to improve processes and deliver impactful insights.

You will work closely with UX/UI teams on requirements and explore AI/LLMs to prototype new tools, enabling faster decision-making and stronger marketing outcomes.

Qualifications

• Bachelor’s and/or Master’s degree in a relevant field such as Computer Science or Business Analytics.
• 7+ years of experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Advanced expertise with SQL.
• Experience with data visualization tools (Tableau, Looker, Power BI).
• Experience with workflow tracking tools (Airtable).
• Familiarity with Python or similar scripting languages.

Responsibilities

• Maintain product roadmaps for Performance Marketing tools and drive progress to goals.
• Own and manage the majority of performance marketing datasets.
• Build and improve data pipelines with data engineering.
• Create and track initiatives, write technical user stories, coordinate cross-group efforts.
• Collaborate with software and data engineers to improve processes and tools.
• Refine how we communicate data and insights, expand dashboards and solutions for higher impact.
• Work with UX/UI teams on wireframes and translate requirements to engineers.
• Prototype and build tools using AI/LLMs in collaboration with the team.

Skills

SQL

Data Visualization

Airtable

Python basics

Ad platforms

Project management

Critical thinking

Education

Bachelor’s/Master’s in CS or Business Analytics

Tools

Spark

Full-stack apps

Job description

Disney Entertainment in Burbank seeks a Lead Analyst, Marketing Data Product to own product roadmaps for Performance Marketing tools and drive data-driven campaigns. You will manage datasets, build data pipelines, and collaborate across software and data engineers to improve processes and deliver impactful insights.

You will work closely with UX/UI teams on requirements and explore AI/LLMs to prototype new tools, enabling faster decision-making and stronger marketing outcomes.