Marketing Web Production Manager, Berxi

Berkshire Hathaway Specialty Insurance; Boston (MA); On-site; USD 75,000 - 110,000; Full time

Job summary

Berxi, part of Berkshire Hathaway Specialty Insurance, is seeking a hands‑on Marketing Web Production Manager to own and optimize the Berxi.com CMS experience. You’ll build pages, implement SEO/UX best practices, and partner with an agency to scope complex needs while driving faster, more reliable page production.

You will collaborate across content, SEO, and design to improve engagement, conversion, and performance, with a focus on scalable templates and efficient workflows.

Qualifications

• 3-5 years’ experience in hands-on web execution roles (web ops, CMS management, digital experience).
• Strong experience building pages in WordPress or similar CMS.
• Practical ability to troubleshoot and fix simple front-end issues using HTML/CSS.
• Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics.
• Experience using analytics (GA4 or similar) to identify and act on performance issues.

Responsibilities

• Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), collaborating with SMEs.
• Implement SEO, UX, and conversion best practices directly in-page.
• Execute QA across devices, browsers, and breakpoints.
• Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts).
• Identify and fix issues related to layout, hierarchy, CTAs, and page structure.
• Drive measurable improvements in conversion and engagement metrics.
• Partner with web agency but own day‑to‑day site performance.
• Monitor and improve page speed, Core Web Vitals, responsiveness, and template behavior.
• Troubleshoot issues with internal team before escalating to development agency.
• Solve simple front‑end issues using HTML/CSS and collaborate on complex updates.

Skills

WordPress CMS

CMS management

HTML/CSS debugging

UX basics

GA4 analytics

Education

Bachelor's degree in Marketing or IT

Tools

Google Analytics 4

Web performance tools

Job description

Who are we?A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.

Who are we?A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character. We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized. Want to be part of the team building the finest property, casualty and specialty lines insurance company in the world? Learn more about our unique culture and history .

Job Opportunity

Berxi (Berxi.com) is a fast‑growing e-commerce start‑up within Berkshire Hathaway Specialty Insurance. We set out to build a modern, customer‑focused, digital platform to help professionals and small businesses buy and manage insurance smarter and faster – all of which saves them time and money. BHSI has an exciting opportunity for a hands‑on Marketing Web Production Manager at Berxi who can both execute and improve our client‑facing WordPress experience, Berxi.com, which drives the majority of our business. This is an execution‑focused role for someone who can build, troubleshoot, and optimize pages directly. You’re not expected to be a developer, but you are expected to handle simple CMS fixes and partner with our web development agency to scope more complex needs. You will own page production and performance across the marketing website, translating strategy into high‑quality, conversion‑oriented experiences throughout the customer journey. You’ll work within an established system but are expected to challenge it by identifying UX, layout, and performance gaps and implementing improvements. You’ll join a small, highly collaborative marketing web team that spans content, SEO, AEO, operations, and design. Because of our size, we rely on people who can work across disciplines, move quickly, identify opportunities that improve how we operate, and implement solutions without relying heavily on engineering support.

Responsibilities

Execute and optimize marketing page experiences

• Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs
• Implement SEO, UX, and conversion best practices directly in-page
• Execute QA across devices, browsers, and breakpoints

Own marketing site performance and improvement

• Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts)
• Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals
• Drive measurable improvements in conversion and engagement metrics

Manage technical site health

• Partner with web agency but own day‑to‑day site performance
• Monitor and improve:
  • Page speed
  • Core Web Vitals
  • Responsiveness
  • Template behavior
• Troubleshoot issues with internal team before escalating to development agency

Increase technical leverage

• Solve simple front‑end issues using HTML, CSS, and CMS capabilities
• Work collaboratively with web agency to solve more complex technical and design issues and template updates
• Modify blocks and layouts without requiring web agency support when possible
• Improve page performance, structure, and usability through hands‑on changes

Improve systems, not just pages

• Identify ways to make page builds faster, more scalable, and more consistent
• Contribute to evolution of templates, components, and workflows

What Success Looks Like

• Pages are shipped quickly and consistently meet quality standards
• Conversion and engagement metrics improve based on your changes
• Site issues are identified and resolved proactively
• The site functions at a high technical level for humans and machines
• Reliance on development agency decreases
• Page production becomes more reliable and scalable over time

Required

Qualifications, Skills and Experience:

• 3-5 years’ experience in hands‑on web execution roles (web ops, CMS management, digital experience)
• Strong experience building pages in WordPress or similar CMS
• Practical ability to troubleshoot and fix simple front‑end issues using HTML/CSS
• Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics
• Experience using analytics (GA4 or similar) to identify and act on performance issues