Manager, Digital Marketing

Blue Mountain; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Blue Mountain is seeking a Manager of Digital Marketing to lead website optimization, organic search, paid media, and social channel management in a data-driven, growth-focused setting. You will collaborate across demand generation, product marketing, and marketing operations to drive qualified traffic and conversions.

The role emphasizes hands-on execution, agency management, and measurement to improve cost per qualified lead, with a focus on WordPress-based content and authoritative search

Qualifications

• 5–8 years of digital marketing experience in B2B enterprise software or SaaS preferred.
• Hands-on website management and SEO improvements.
• Experience directing or partnering with agencies for paid search and paid social outcomes.
• Strong CMS skills (WordPress or similar) for content updates and optimization.
• Demonstrated ability to analyze data, form hypotheses, and run structured tests.

Responsibilities

• Own day-to-day website management, content updates, and conversion paths using analytics and testing.
• Lead organic search program including keyword research, on-page SEO, and content optimization.
• Direct external agencies for paid search, display, and paid social; align budgets and creative with priorities.
• Manage corporate social channels (LinkedIn) and monitor performance.
• Collaborate with marketing teams and executives to prioritize initiatives and track results.

Skills

Digital marketing experience

B2B SaaS marketing

SEO & CRO

Paid search & paid social

Analytics & testing

WordPress / CMS

CRM & marketing automation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics 4

Google Ads

LinkedIn Campaign Manager

Semrush

Google Search Console

HubSpot

Salesforce

Job description

Blue Mountain builds the asset management and calibration software that life sciences manufacturers rely on to keep equipment validated, compliant, and inspection-ready. That puts real engineering constraints on the work: electronic records and signatures that hold up under 21 CFR Part 11, audit trails that survive an FDA inspection, and data integrity you can’t get wrong. Operating in a regulated environment isn’t a “nice to have”, it’s essential to the complexity, impact, and value of what you’ll build.

We’re now in our most ambitious chapter yet. Backed by a strategic investment from Five Arrows — the private equity arm of Rothschild & Co and the recent acquisition of CompuCal, a key step in our Europe expansion, we’re accelerating investment in the platform and the team building it. You’d join at a moment with meaningful opportunity to shape what comes next.

About the role

The Manager, Digital Marketing is responsible for managing and executing digital marketing initiatives that support Blue Mountain's awareness, communications, and lead generation objectives. This hands-on role focuses on improving website performance, qualified traffic, relevant search visibility, and conversion rates through data-driven analysis and continuous optimization.

The role owns day-to-day website and organic search execution, corporate social channels, and digital performance reporting. It directs external agency partners responsible for paid search, paid social, and other performance media, using structured testing and reliable measurement to improve campaign effectiveness and cost per qualified lead.

What you'll do

• Own day-to-day management and continuous improvement of the Blue Mountain website, including WordPress content updates, landing pages, navigation, usability, and conversion paths. Partner with product marketing and demand generation to publish and optimize content. Independently identify and implement improvements through analytics, user behavior, and structured testing; coordinate with specialist resources on complex development and technical issues.
• Execute a unified organic search program focused on relevant, high-intent visibility and qualified traffic. Conduct keyword and search-intent research, competitive analysis, technical and on-page SEO, internal linking, structured data, and content optimization. Work with content owners to build topical authority and improve discoverability across traditional search and AI-powered answer experiences.
• Direct and manage external agency partners executing paid search, display, retargeting, and paid social campaigns, primarily Google Ads and LinkedIn. Align objectives, audiences, budgets, messaging, creative, and landing pages with demand generation priorities. Use performance data and a structured testing agenda to continually improve targeting, creative, offers, landing pages, conversion rates, lead quality, and cost per qualified lead.
• Manage Blue Mountain corporate social channels, primarily LinkedIn, including scheduling, publishing, and performance monitoring.
• Work with demand generation, product marketing, marketing operations, and the CMO to set priorities and execute integrated initiatives. Own day-to-day project delivery and agency coordination, including briefs, work plans, budget monitoring, performance reviews, and follow-through. Exercise independent judgment on optimization and execution while escalating major investment or strategic decisions and drawing on specialist support when appropriate.

Qualifications

• 5–8 years of digital marketing experience, preferably in B2B enterprise software or SaaS; candidates with fewer years and compelling evidence of capability and results will be considered.
• Demonstrated hands-on experience managing websites, executing SEO improvements, and improving digital conversion performance.
• Experience directing or partnering with agencies on paid search and paid social campaigns, with a record of using data and testing to improve results.
• Strong practical website and SEO capabilities, including WordPress or similar CMS, technical and on-page optimization, search-intent research, and conversion rate optimization.
• Sound analytical judgment: ability to assess data quality, form hypotheses, design structured tests, interpret outcomes, and execute improvements independently.
• Working familiarity with AEO/GEO and AI-powered marketing tools, with a disciplined approach to experimentation, output validation, and measurement. Experience with Google Analytics 4, Google Search Console, Semrush, Google Ads, LinkedIn Campaign Manager, and related reporting tools.
• Ability to direct external agencies, evaluate recommendations, manage budgets, and hold partners accountable for execution and measurable performance.
• Knowledge of CRM and marketing automation platforms, preferably HubSpot and Salesforce, and conversion/campaign tracking.
• Strong project management, clear communication, and effective cross-functional collaboration.
• Bachelor's degree in Marketing, Communications, Business, a technical discipline, or equivalent practical experience.