Marketing Web Production Manager

BERKSHIRE HATHAWAY SPEC INS; Boston, Northern (MA, KY); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health coverage

Dental & Vision

Disability Insurance

Life Insurance

401(k) match

Paid time off

Tuition reimbursement

Job summary

Berxi, a Berkshire Hathaway Specialty Insurance company, is seeking a hands-on Marketing Web Production Manager to build and optimize customer-facing pages on Berxi.com. You will own page production, translate strategy into high-quality experiences, and partner with our web agency.

The role requires 3–5 years in web execution, WordPress, HTML/CSS, UX focus, and analytics to boost conversions. This onsite Boston position offers a collaborative team, growth opportunities, and a competitive

Qualifications

• Experience building pages in WordPress or similar CMS.
• Troubleshoot front-end issues with HTML/CSS.
• Understand UX and content hierarchy.
• Experience with analytics to drive performance.
• Knowledge of Core Web Vitals and page performance.
• Experience with SEO and on-page optimization.
• Collaborate across technical and non-technical teams.
• Commitment to onsite work four days per week in Boston.

Responsibilities

• Execute and optimize marketing page experiences using WordPress.
• Own site performance and conversion improvements.
• Manage day-to-day site health with agency support.
• Solve simple front-end issues with HTML/CSS.
• Collaborate with agency on complex fixes.
• Improve templates and workflows.

Skills

WordPress CMS

HTML/CSS troubleshooting

UX & content hierarchy

Analytics (GA4)

Core Web Vitals

SEO/AEO execution

Collaboration across teams

Onsite 4 days/week

Education

Bachelor's degree in marketing, digital media, or related field

Tools

GTM

Clarity

Heap

GSC (Google Search Console)

Job description

Salary Range: $95,000.00 To $115,000.00 Annually

Who We Are:

A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.

We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized.Want to be part of the team building the finest property, casualty and specialty lines insurance company in the world?

Berxi(Berxi.com) is a fast-growing e-commerce start-up within Berkshire Hathaway Specialty Insurance. We set out to build a modern, customer-focused, digital platform to help professionals and small businesses buy and manage insurance smarter and faster – all of which saves them time and money.BHSI has an exciting opportunity for a hands-on Marketing Web Production Manager at Berxi who can both execute and improve our client-facing WordPress experience, Berxi.com, which drives the majority of our business. This is an execution-focused role for someone who can build, troubleshoot, and optimize pages directly. You’re not expected to be a developer, but you are expected to handle simple CMS fixes and partner with our web development agency to scope more complex needs.

You will own page production and performance across the marketing website, translating strategy into high-quality, conversion-oriented experiences throughout the customer journey. You’ll work within an established system but are expected to challenge it by identifying UX, layout, and performance gaps and implementing improvements.

You’ll join a small, highly collaborative marketing web team that spans content, SEO, AEO, operations, and design. Because of our size, we rely on people who can work across disciplines, move quickly, identify opportunities that improve how we operate, and implement solutions without relying heavily on engineering support.

Duties & Responsibilities:

Responsibilities:

Execute and optimize marketing page experiences

• Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs.
• Implement SEO, UX, and conversion best practices directly in-page.

Own marketing site performance and improvement

• Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts).
• Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals.
• Drive measurable improvements in conversion and engagement metrics.

Manage technical site health

• Partner with web agency but own day-to-day site performance.
• Monitor and improve:
  • Page speed
  • Core Web Vitals
  • Responsiveness
  • Template behavior
• Troubleshoot issues with internal team before escalating to development agency.

Increase technical leverage

• Solve simple front-end issues using HTML, CSS, and CMS capabilities.
• Work collaboratively with web agency to solve more complex technical and design issues and template updates.
• Modify blocks and layouts without requiring web agency support when possible.
• Improve page performance, structure, and usability through hands‑on changes.

Improve systems, not just pages

• Identify ways to make page builds faster, more scalable, and more consistent.
• Contribute to evolution of templates, components, and workflows.

What success looks like

• Pages are shipped quickly and consistently meet quality standards.
• Conversion and engagement metrics improve based on your changes.
• Site issues are identified and resolved proactively.,
• The site functions at a high technical level for humans and machines.
• Reliance on development agency decreases.
• Page production becomes more reliable and scalable over time.

Qualifications, Skills and Experience:

Required

• 3-5 years’ experience in hands‑on web execution roles (web ops, CMS management, digital experience).
• Strong experience building pages in WordPress or similar CMS.
• Practical ability to troubleshoot and fix simple front‑end issues using HTML/CSS.
• Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics.
• Experience using analytics (GA4 or similar) to identify and act on performance issues.
• Strong understanding of diagnostic web metrics and Core Web Vitals (CLS, LCP, INP, TTFB) and how they impact UX, SEO, and AI‑driven discovery.
• Working knowledge of SEO/AEO execution:
  • Applying search intent to page structure
  • Implementing headings, internal linking, structured content
• Self‑starter who can take on responsibility and achieve goals independently.
• Strong collaborator who can communicate across technical and non‑technical teams.
• Ability to work 4 days per week onsite in downtown Boston.

Preferred

• Bachelor’s degree in marketing, digital media, communications, e‑commerce, information systems, web development, or a related field; equivalent experience considered.
• Experience working at or managing a web agency.
• Familiarity with tools like GTM, Clarity, Heap, GSC.
• Experience with CRO and experimentation.
• Understanding of accessibility best practices and how to apply them.
• Exposure to technical SEO and page performance optimization.
• Experience in finance, insurance, or other regulated industries.

BHSI Offers:

• A competitive package and exciting growth opportunities for career-oriented teammates.
• A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
• A purposely non‑bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
• Benefits that support your life and well‑being, which include:
• Comprehensive Health, Dental and Vision benefits
• Disability Insurance (both short‑term and long‑term)
• Life Insurance (for you and your family)
• Accidental Death & Dismemberment Insurance (for you and your family)
• Flexible Spending Accounts
• Health Reimbursement Account
• Employee Assistance Program
• Retirement Savings 401(k) Plan with Company Match
• Generous holiday and Paid Time Off
• Tuition Reimbursement

The base salary range for this position is $95,000 to $115,000, along with annual bonus eligibility. Total compensation for a candidate is determined by their relevant skills, location, and experience. We value our teammates – both their capabilities and character – as demonstrated by our amazing culture.

NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.