Marketing Analyst

biBerk Business Insurance; Stamford (CT); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical (PPO/HDHP)

Vision, disability, and life insurance

Paid time off & holidays

Parental leave

401(k) with company match

Education assistance

Wellness programs

Employee discount

Job summary

biBERK, the Stamford-based marketing analytics team, seeks a technically minded Marketing Analyst to scale digital analytics and performance reporting. You will build and maintain dashboards with Python (Streamlit) or R (Shiny) and drive GA4 attribution across paid channels.

You will leverage Claude/LLMs to accelerate code generation and automate data pipelines within an Azure environment, collaborating with marketing and tech teams.

Qualifications

• 3–5 years of experience in marketing analytics, marketing science, or BI.
• Bachelor’s or Master’s degree in a quantitative field such as CS, Economics, Math, Statistics or Data Science.
• Must reside within commuting distance of Stamford, CT to attend monthly strategy sessions.
• Proficient in Python (Streamlit) and/or R (Shiny) for web apps and data visualization.
• Deep GA4 knowledge and Google Ads management; Claude/LLMs for code automation is a plus.
• Foundational Azure cloud understanding for data storage or hosting web apps.
• Experience with Power BI or Tableau is a plus.

Responsibilities

• Design, deploy, and support interactive analytics dashboards using Python or R.
• Champion generative AI tools to accelerate dashboard delivery and data pipelines.
• Integrate marketing data streams within Azure ecosystem and support data warehouse migrations.
• Maintain GA4, event tracking, and lead attribution across digital channels.
• Plan and evaluate media testing, including Conversion Lift and A/B experiments.

Skills

Marketing analytics

Data visualization

Statistical testing

B2B marketing

Education

Bachelor's or Master's degree in a quantitative field

Tools

Python

R

GA4

Google Ads

Claude/LLMs

Azure

Power BI

Tableau

Job description

Job Description

Berkshire Hathaway Direct Insurance Company (biBERK) is building a cloud-first, API-driven insurance platform that enables small business owners to buy commercial policies directly online. We are seeking an analytical and technically minded Marketing Analyst to join our team in Stamford, CT, to help scale our digital marketing analytics and performance reporting framework.

Job Type

Full-time

Work Arrangement

This job is hybrid with mandatory in-office days at our Stamford, CT location on a weekly or monthly basis depending on location.

Job Responsibilities

• Production Dashboard Engineering: Design, deploy, and support interactive analytical applications and custom web tools using Python (Streamlit) or R (Shiny). Build reporting systems to track direct-to-business marketing metrics, including quote-to-bind ratios, channel attribution, conversion velocities, and other funnel metrics. Use AI to build and maintain these dashboards on an azure environment.
• AI-Accelerated Development: Serve as a functional champion for generative AI tools (Claude) within marketing operations. Utilize LLM workflows to accelerate code synthesis, automate data pipelines, and refactor analytical scripts to streamline dashboard delivery timelines.
• Cloud & Data Integration: Partner with internal technology teams within the Azure ecosystem to integrate marketing data streams, support data warehouse migrations, and ensure secure deployment of analytical web applications.
• Tracking Architecture & GA4 Optimization: Maintain and enhance digital analytics architecture across GA4 and Google Ads. Oversee custom dimension setups, event-driven tag management, and clean B2B lead attribution to ensure high data integrity across all digital channels.
• Growth Experimentation & Media Testing: Design, run, and evaluate rigor-based media testing frameworks to measure true marketing incrementality. Execute Conversion Lift studies, Geo-Testing / Match-Market models, and A/B experiments across digital channels.

Requirements

• Experience: 3–5 years of experience in marketing analytics, marketing science, or business intelligence. Experience in B2B commercial insurance, financial services, or insurtech environments is strongly preferred.
• Education: Bachelor’s or Master’s degree in a quantitative field such as Computer Science, Economics, Mathematics, Statistics, or Data Science.
• Location: Must reside within a viable commuting distance of our Stamford, CT office to attend required monthly strategy and team alignment session.
• Development & Analytics Stack: Advanced proficiency in Python (Streamlit) and/or R (Shiny) for web application development and data visualization. Deep expertise in GA4 (event tracking, custom dimensions) and Google Ads management platforms. Hands-on experience using Claude/LLMs for code generation, workflow automation, and refactoring.
• Database & Cloud: Foundational understanding of the Azure ecosystem for data storage, query optimization, or web application hosting.
• Testing Methodologies: Proven understanding of statistical media testing, specifically Conversion Lift testing, Geo-Testing, and A/B experimentation architectures.
• Preferred Skills: Prior experience with traditional enterprise BI platforms (Power BI or Tableau) is a plus.

About Us

biBerk is where commercial insurance buyers can obtain coverage for their businesses from insurers of the Berkshire Hathaway group of Insurance Companies, one of the best capitalized insurance groups in the world. Our ultimate parent, Berkshire Hathaway Inc. (berkshirehathaway.com) is a holding company with diversified interests in a host of industries, including insurance, energy, transportation and manufacturing. Most policies issued through biBerk.com will be underwritten by Berkshire Hathaway Direct Insurance Company ("BHDIC"), which is an AM Best rated A++ insurer.

BHDIC is domiciled in Omaha, Nebraska. BHDIC and the team at biBerk are focused on helping small business owners quickly and easily buy affordable insurance directly from a financially strong insurance company they can trust.

BHDIC is excited to announce our comprehensive benefits package with some new and enhanced features for 2026 that include:

• Medical (PPO/HDHP), vision, disability, and life insurance.
• Enhanced dental plan with orthodontia coverage in addition to a standard plan.
• Generous PTO plan for all benefit-time eligible employees.
• Paid company holidays and 4 floating holidays.
• Paid parental leave.
• Employee Retirement Savings Plan/401(k) with company match and immediate vesting.
• Education Assistance Program that offers 100% upfront tuition reimbursement after 6 months of service for approved degree programs.
• Service Recognition Program that provides a monetary award to be used toward a vacation every 5 years of employment.
• Wellness Initiatives that include Fitness Center and Weight Watchers Reimbursement programs.
• Voluntary benefits that include accident, critical illness, and hospital indemnity.
• Employee discount and rewards program on travel, tickets, electronics, home, and more.

In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The salary range for this position is $85,000 to $95,000 per year. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.