Marketing Transformation & Growth Lead

The Vitamin Shoppe; Secaucus (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

The Vitamin Shoppe is seeking a Senior Manager, Marketing Strategy & Operations to partner with the CMO and Marketing Leadership Team. This role connects across Marketing to accelerate growth, coordinate initiatives, manage budgets, and advance AI-enabled working methods.

You will liaise with IT, Finance, Merchandising and Retail Ops on cross-functional projects, prioritizing transformation initiatives that move from strategy to execution with impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 7+ years of experience in marketing, operations, strategy or related discipline.
• Experience managing complex cross-functional projects in retail/e-commerce.
• Strong project-management skills to bring structure to ambiguous initiatives.
• Comfort with agencies, technology vendors and external partners.
• Strong financial acumen with budgets, forecasts or resource planning.
• Excellent written and verbal communication for executive materials.
• Curiosity about emerging marketing tech, AI and new ways of working.
• Experience with PM tools like Asana, Monday.com, Workfront, Jira.
• Strong judgment, discretion, problem-solving and attention to detail.

Responsibilities

• Partner with CMO and Leadership to advance high-potential growth initiatives.
• Lead cross-functional marketing projects spanning teams.
• Translate priorities into workplans, milestones, owners and outcomes.
• Identify roadblocks and dependencies to accelerate execution.
• Integrate data and external perspectives for growth opportunities.
• Support business cases, pilots and investments in new capabilities.
• Drive transformation governance, milestones and outcomes visibility.
• Coordinate onboarding of agencies, platforms and external partners.
• Manage budgets, forecasts, and spend visibility with Finance.
• Create executive-ready materials and plan leadership updates.
• Scale new capabilities with repeatable processes and playbooks.
• Promote test-and-learn mindset with governed pilots.

Skills

Bachelor's degree

7+ years experience

Cross-functional projects

Project management

Agency/vendor experience

Financial acumen

Executive communication

AI & new ways of working

PM tools (Asana/Monday/Workfront/Jira)

Judgment & discretion

Education

Bachelor's degree in Marketing or related field

Tools

Asana

Monday.com

Workfront

Jira

Job description

The Vitamin Shoppe is seeking a Senior Manager, Marketing Strategy & Operations to partner with the CMO and Marketing Leadership Team. This role connects across Marketing to accelerate growth, coordinate initiatives, manage budgets, and advance AI-enabled working methods.

You will liaise with IT, Finance, Merchandising and Retail Ops on cross-functional projects, prioritizing transformation initiatives that move from strategy to execution with impact.