Nutraceutical Brand Growth Lead

The Vitamin Shoppe; Secaucus (NJ); On-site; USD 90,000 - 140,000; Full time

Job summary

The Vitamin Shoppe in Secaucus, NJ seeks a Brand Manager to drive the growth of private brands across multiple categories. You will translate consumer insights into innovative, market-ready offerings while managing brand strategy, execution, and equity.

You will collaborate with contract manufacturers, suppliers, and internal teams, lead SKU positioning and marketing campaigns, and ensure offerings meet brand guardrails and business goals. Travel for trade shows is limited.

Qualifications

• Bachelor’s degree in business, marketing, merchandising or related field; or an equivalent combination of education and experience sufficient to successfully perform the key job requirements.
• 3+ years of experience designing nutritional supplements.
• 5+ years of experience in product innovation, assortment optimization, brand management, commercialization, and merchandising
• Nutraceutical industry knowledge including high performing brands and ingredients.
• Proficient knowledge in Dietary Supplements in the U.S. (DSHEA) and FDA regulations.

Responsibilities

• Drive portfolio growth through a balanced strategy of innovation, renovation, assortment optimization, and lifecycle management, translating consumer, category, and competitive insights into financially viable business opportunities.
• Lead the brand-building processes and ensure the Private Brand Team's efforts are aligned with our portfolio strategy.
• Create and champion brand-strategy and brand building efforts for assigned brands.
• Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs.
• Perform comprehensive category and portfolio reviews to analyze sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics, while identifying opportunities for innovation, assortment optimization, portfolio enhancement, and business growth.
• Meet & converse with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery format opportunities.
• Help create and implement sku positioning strategy, label copy and design.
• Work with agency partners, or in-house team to ensure marketing strategy, communication strategy and execution are aligned with brand strategy.
• Develop and present brand or product strategy cross functionally to create marketing campaigns or brand designs.
• Develop brand equity and ensure that products meet brand guardrails and strategy.
• Deliver against sales plan and budget.
• Provide regular updates on project status to cross functional teams in a concise format to include status, challenges, and issue resolution throughout the lifecycle of the project.
• Ability to critically read technical documents/formulations, identify and trouble-shoot challenges, and analyze next steps and timing.
• Limited out of town travel required for trade shows and corporate conferences.

Skills

Strategic thinking

Analytical

Risk taking

Brand management

Communication

Presentation skills

MS Office

Education

Bachelor’s degree in business, marketing, merchandising or related field

Tools

MS Office

Job description

The Vitamin Shoppe in Secaucus, NJ seeks a Brand Manager to drive the growth of private brands across multiple categories. You will translate consumer insights into innovative, market-ready offerings while managing brand strategy, execution, and equity.

You will collaborate with contract manufacturers, suppliers, and internal teams, lead SKU positioning and marketing campaigns, and ensure offerings meet brand guardrails and business goals. Travel for trade shows is limited.