Director, Marketing Operations

Wellfound; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Wellfound is seeking a senior leader to design, implement, and optimize the marketing technology stack and analytics strategy. You will partner with marketing, GTM Operations, and IT to align capabilities with business goals and enable scalable processes.

The role requires strategic thinking with hands-on execution, strong leadership in MarTech, and experience in a fast-growing, B2B tech environment. You will drive attribution, lead scoring, and data stewardship while managing vendor

Qualifications

• Minimum of 8 years in marketing operations, revenue operations, or a related field with leadership experience.
• Deep knowledge of MarTech stacks (Salesforce, Marketo, Clay) and analytics platforms; experience scaling these systems in B2B tech.
• Proven ability to analyze complex data, derive insights, and drive performance improvements.
• Exceptional communicator and collaborator, able to influence stakeholders at all levels.
• Proactive self-starter, thrives in fast-paced, high-growth environments.

Responsibilities

• Define and execute a best-in-class marketing technology and analytics strategy aligned with business goals.
• Lead process optimization through automation and AI to improve efficiency and decision quality.
• Evaluate, select, and integrate new marketing tech and AI capabilities with IT alignment.
• Drive marketing performance analytics, develop robust reports, and provide data-driven recommendations.
• Serve as primary liaison for cross-functional marketing technology initiatives and knowledge sharing.
• Manage MarTech vendor relationships and maximize value from investments.
• Lead lead scoring, attribution, and pipeline health improvements with Sales Operations and Business Analytics.
• Collaborate with DataOps to ensure clean, standardized data for reporting.
• Develop training programs to empower marketing and sales teams to use tools effectively.
• Act as the primary contact for issues escalations and minimize business disruption.

Skills

Strategic leadership

Stakeholder collaboration

Data analysis

Change management

Vendor management

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Salesforce

Marketo

Clay

Analytics platforms

Claude

Gemini

Job description

About the position:

This role is responsible for strategically designing, implementing, and optimizing the organization's marketing technology stack and marketing analytics strategy to drive measurable business value. This function will collaborate closely with marketing, GTM Operations, and IT teams to align technology capabilities with organizational objectives, enabling scalable processes and impactful marketing initiatives. The ideal candidate is a strategic thinker who can also execute operationally, bridging the gap between vision and hands-on delivery.

Responsibilities:

• Strategic Leadership: Partner with marketing, sales, and IT leadership to define and execute a best-in-class marketing technology and analytics strategy that aligns with business goals and accelerates growth. Develop and define the comprehensive roadmap for marketing platforms that aligns with the organization’s strategic goals and objectives.
• Process Optimization: Use automation and AI thoughtfully to improve operational efficiency, decision quality, and stakeholder self-service while maintaining appropriate controls.
• Technology Enablement: Evaluate, recommend, and oversee the implementation and integration of new marketing technologies and AI capabilities, ensuring alignment with organizational priorities and seamless collaboration with IT teams.
• Performance Analytics: Drive the marketing performance analytics strategy and develop and present business reviews and robust performance reports that analyze marketing campaign effectiveness, channel performance, and key metrics, offering data-driven recommendations to inform strategy.
• Stakeholder Collaboration: Serve as the primary liaison for cross-functional marketing technology-related initiatives, facilitating knowledge sharing and ensuring alignment across teams.
• Vendor Management: Manage relationships with MarTech vendors and partners, negotiating contracts and ensuring maximum value from investments.
• Lead Management and Attribution: Drive the optimization of lead scoring processes, marketing attribution, and pipeline health in close partnership with Sales Operations and Business Analytics teams.
• Data Stewardship: Collaborate with the DataOps team to ensure clean, normalized, and standardized system data to support accurate and actionable reporting.
• Team Enablement: Develop training programs and provide ongoing support to empower marketing and sales teams to fully leverage marketing tools and systems.
• Issue Resolution: Act as the primary point of contact for issues escalations and resolving issues with the marketing tech stack, ensuring minimal business disruptions.

Job Requirements:

• Minimum of 8 years in marketing operations, revenue operations, or a related field, with demonstrated success in a leadership or strategic role.
• Deep knowledge of the MarTech stack, including but not limited to Salesforce, Marketo, Clay, and analytics platforms with experience scaling these systems in a B2B tech environment. Familiarity with AI tools like Claude and Gemini.
• Proven ability to analyze complex datasets, derive actionable insights, and drive performance improvements across marketing and sales functions.
• Exceptional communicator and collaborator, capable of influencing and partnering with stakeholders at all organizational levels.
• A proactive self-starter who thrives in fast-paced, high-growth environments, demonstrating adaptability and resourcefulness.

Education:

• Bachelor’s degree in Marketing, Business or related field, or equivalent work experience preferred.

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