Marketing Technology & Media Platforms Consultant

Rightsideup; Austin (TX); On-site; USD 110,000 - 145,000; Full time

Job summary

Rightsideup is seeking a senior data and marketing analytics professional who understands how media platforms, MMPs, and analytics tools connect and how to fix gaps in data flows. The role focuses on building cleaner data environments, scalable attribution, and reliable measurement foundations across acquisition programs.

The candidate will collaborate with engineering, analytics, media, and ad operations to improve system reliability and automate reporting and workflows.

Qualifications

• 5–8+ years of experience across martech, adtech, media platforms, or marketing analytics.
• Deep experience with Google Marketing Platform: DV360, CM360, SA360, GA4, and BigQuery.
• Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava.
• Strong understanding of mobile measurement, attribution, tagging, and event infrastructure.
• APIs, data connectors, SQL, dashboards, and large-scale marketing data environments.
• Familiarity with SKAN, ATT, identity stitching, cost integrations, and MTA concepts.

Responsibilities

• Improve how marketing platforms, media systems, data environments connect across acquisition programs.
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs.
• Define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping.
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting.
• Partner with engineering, analytics, media, and ad operations teams to improve system reliability.
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows.
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable.

Skills

Martech/Adtech

Media platforms

Acquisition analytics

Marketing systems

Google Marketing Platform

DV360

CM360

SA360

GA4

BigQuery

MMPs

SQL

APIs

Tools

DV360

CM360

SA360

GA4

BigQuery

Job description

Role Overview

This work is for someone who understands how media platforms, MMPs, analytics tools, attribution systems, and data environments all connect—and how to fix things when they don’t. The focus is on building cleaner data flows, stronger measurement foundations, and more scalable infrastructure across acquisition programs.

Responsibilities

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
• Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
• Partner with media, analytics, ad operations, and engineering teams to improve system reliability
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Qualifications

• 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems
• Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery
• Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava
• Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure
• Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments
• Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts
• Ability to work cross-functionally with engineering, analytics, media, and ad operations teams
• A systems-thinking mindset with the ability to stay strategic while getting hands-on