Manager, Software Development – Marketing Technology

Jobtailor; Kansas; On-site; USD 110,000 - 170,000; Full time

Job summary

Jobtailor in the United States is seeking a senior Analytics/MarTech leader to develop and guide a high-performing software analytics team. You will drive data-driven decision making, oversee tagging and privacy considerations, and shape the technology strategy across marketing, data, and IT functions.

The role requires strong hands-on analytics skills, vendor management, and the ability to partner with Marketing, Product, and Data Science to deliver measurable outcomes.

Qualifications

• Bachelor's Degree plus 5 years of related work experience or advanced degree with 3 years of related experience.
• Experience with analytics and BI development environments.
• Hands-on experience with web analytics platforms and tag management.
• Experience with SQL for data querying and reporting.

Responsibilities

• Lead and grow a software analytics/MarTech team to deliver projects on time and within budget.
• Drive improvements in development practices, team structure, processes, tooling, security and compliance.
• Oversee vendor relationships and influence product features and technical requirements.
• Recruit and onboard qualified team members to strengthen capabilities.
• Lead strategy, governance, and implementation of analytics infrastructure across web and mobile properties.
• Own media tracking infrastructure and reporting across paid channels; establish UTM frameworks and attribution models.
• Oversee integrations between CRM, media tools, and data infrastructure; drive CDP capabilities for audience segmentation and activation.
• Serve as MarTech domain expert across Marketing, Media, Digital, IT and Data teams; translate trends into actionable strategies for senior leadership.

Skills

Analytics leadership

SQL

Tag management

Web analytics platforms

Budgeting

Vendor management

Privacy regulations

Mentoring

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree

Tools

MarTech stack

CRM integrations

CDP capabilities

Job description

Responsibilities

• Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
• Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
• Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
• Recruit and onboard qualified team members to strengthen team capabilities and support project demands
• Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi‑functional partnership with Marketing and Product teams
• Own end‑to‑end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi‑touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
• Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation and personalization multi‑functional
• Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT and Data teams, contributing to roadmap planning, budgeting and vendor negotiations while translating emerging industry trends – privacy, signal loss, AI, identity resolution – into actionable strategies and presenting recommendations clearly to senior leadership

Requirements

• Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
• Acceptable areas of study include Marketing, Computer Science, Information Systems or a related field
• 4-7 years' experience in an analytics and business intelligence development environment
• Less than 2 years' experience in managing or supervising a team of 15 developers or moreHands‑on experience with web analytics platforms
• Experience with SQL for data querying and reporting
• Lead, mentor and develop a team of marketing technology engineers, analysts and specialists
• Manage software licenses, contractor relationships and tooling budgets across a complex martech stack
• Deep knowledge of tag management systems
• Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement
• Good understanding of digital advertising ecosystems – paid search, paid social, programmatic and affiliate
• Experience managing CRM and/or media platform integrations
• Business metrics
• Collaboration
• Customer delivery
• Technical writing
• Experience in telecommunications, wireless or a high‑volume DTC/e‑commerce environment (preferred)