Marketing Technology, Analytics Specialist

Jobtailor; Chicago (IL); On-site; USD 72,000 - 110,000; Full time

Job summary

Jobtailor in Chicago is seeking a MarTech professional to own tag management end-to-end and oversee analytics and platform administration across key tools.

The candidate will manage Adobe Analytics configurations, data validation, and consent platforms while supporting email/SMS workflows and cross-team QA in an Agile setting.

Qualifications

• 3–5 years of experience in marketing technology, marketing operations, or digital analytics roles.
• Hands-on experience with Adobe Launch or an equivalent tag management system (Tealium, GTM), including pixel implementation and tag governance.
• Working knowledge of Adobe Analytics, including variable configuration, report suite administration, and event tracking.
• Experience with Salesforce Marketing Cloud or equivalent email/SMS platform (data extensions, journey management, integrations).
• Familiarity with consent management platforms (Osano or similar) and basic privacy compliance workflows.
• Working knowledge of SQL and ability to validate data flows and troubleshoot platform integrations.
• Experience troubleshooting tracking implementations, resolving data discrepancies, and coordinating cross-platform QA.
• Strong attention to detail and comfort operating in a platform administration and governance context.
• Experience working cross-functionally in Agile environments.

Responsibilities

• Own tag management end-to-end, including implementation of third-party tracking scripts and pixel deployments for new channel launches.
• Administer and maintain Adobe Analytics, including variable configuration, report suite management, user access and permissions, event tracking setup, and day-to-day data validation.
• Manage platform administration across core MarTech tools, including Salesforce Marketing Cloud, Optimizely, and Osano, covering user access, environment health, and operational support.
• Ensure proper implementation and maintenance of the consent management platform (Osano), including monitoring new cookies, aiding classification workflows, and supporting compliance updates.
• Coordinate MarTech release management, supporting QA, deployment scheduling, and release documentation across platforms.
• Provide technical support for email and SMS platforms (Salesforce Marketing Cloud, Responsys), ensuring data extensions, automations, and integrations function properly.
• Own operational documentation and training materials for MarTech platforms, supporting knowledge transfer and standardized processes across the team.

Skills

Tag management

Adobe Analytics

Pixel implementation

Data validation

Agile collaboration

Cross-functional teamwork

Privacy compliance understanding

Tools

Adobe Launch

Tealium

GTM

Salesforce Marketing Cloud

Responsys

Osano

SQL

Job description

Responsibilities

• Own tag management end-to-end, including implementation of third‑party tracking scripts and pixel deployments for new channel launches
• Administer and maintain Adobe Analytics, including variable configuration, report suite management, user access and permissions, event tracking setup, and day‑to‑day data validation
• Manage platform administration across core MarTech tools, including Salesforce Marketing Cloud, Optimizely, and Osano, covering user access, environment health, and operational support
• Ensure proper implementation and maintenance of the consent management platform (Osano), including monitoring new cookies, aiding classification workflows, and supporting compliance updates
• Coordinate MarTech release management, supporting QA, deployment scheduling, and release documentation across platforms
• Provide technical support for email and SMS platforms (Salesforce Marketing Cloud, Responsys), ensuring data extensions, automations, and integrations function properly
• Own operational documentation and training materials for MarTech platforms, supporting knowledge transfer and standardized processes across the team

Requirements

• 3–5 years of experience in marketing technology, marketing operations, or digital analytics roles
• Hands‑on experience with Adobe Launch or an equivalent tag management system (Tealium, GTM), including pixel implementation and tag governance
• Working knowledge of Adobe Analytics, including variable configuration, report suite administration, and event tracking
• Experience with Salesforce Marketing Cloud or equivalent email/SMS platform (data extensions, journey management, integrations)
• Familiarity with consent management platforms (Osano or similar) and basic privacy compliance workflows
• Working knowledge of SQL and ability to validate data flows and troubleshoot platform integrations
• Experience troubleshooting tracking implementations, resolving data discrepancies, and coordinating cross‑platform QA
• Strong attention to detail and comfort operating in a platform administration and governance context
• Experience working cross‑functionally in Agile environments